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OneGrassRoot

Profile Information

Gender: Do not display
Current location: NC
Member since: Fri Aug 5, 2005, 08:14 AM
Number of posts: 20,150

About Me

www.wishadoo.org

Journal Archives

The Extraordinary Lack of Empathy in the Case of Trayvon Martin





I've seen this graphic shared quite a bit in my social media circles in the last few days, with white friends and family members asking why white people who are victims of crimes committed by black people don't get the same media attention and comments by the President.

The answer, in short, is because there is no comparison. In the other horrific instances, such as the case of young Marley Lion, an investigation began immediately, and the alleged perpetrators apprehended, charged and jailed. The system worked. There is room for outrage in all instances of violent crime, but when a proper investigation (see below) takes place, resulting in finding and arresting those responsible, being outraged that your loved one's death was essentially ignored isn't one of the outcries.

In the case of Trayvon Martin, even though empathy has been in my awareness from the start -- because I am someone who takes the time to try to put myself in the shoes of another -- I haven't totally immersed myself in the details of the hypothetical: What if what happened to Trayvon Martin that evening happened to my child?

I haven't wanted to because to imagine that is too emotionally difficult. I do know what it's like to lose a child -- through no fault, no one was responsible -- and to willingly attempt to walk myself through what Trayvon Martin's parents experienced (understanding that I will never come close to understanding what they truly experienced and feel) is something I've avoided.

The negative, angry reaction from a significant segment of the US population to President Obama's remarks yesterday regarding racial issues shows many things, but the first thing which comes to mind is the extraordinary empathy deficit he spoke of many years ago. The lack of empathy I see in many places...the lack of willingness to even ATTEMPT to empathize...made me take the time to imagine this hell.

And I come away devastated and heartbroken.

Which is precisely where so many within the black community have been this past week...


MY FULL BLOG POST HERE


***HELP A DUER*** (YOU DID IT ONCE AGAIN DU!!!!)

(I was previously given permission by Skinner to post periodically about http://www.wishadoo.org, especially when it involves DUers, with this required disclaimer: "The administrators of Democratic Underground have given permission for one discussion thread on this topic. The administrators of Democratic Underground make no claims regarding the legitimacy or illegitimacy of this fundraising effort. Permission was granted by Skinner on 8/6/2010, and the moderators have been notified.")

If you're not familiar with Wishadoo, please see my journal for previous posts.


MONDAY MORNING UPDATE: I just heard from catbyte and, sure enough, her husband ended up in the hospital early Saturday morning due to a blood sugar issues. She tried to email me but had problems doing so.

THE GOOD NEWS IS THAT THE MONEY SHE NEEDED WAS RAISED, AND SHE ASKED ME TO THANK YOU ALL SO VERY MUCH. SHE WILL TRY TO CONTACT THOSE OF YOU WHO CONTRIBUTED INDIVIDUALLY AS SOON AS SHE CAN.

THANK YOU, THANK YOU, THANK YOU!!!

P.S. -- I'll be creating another Help a DUer post in a couple of days. If you would like to be put on my list of "angel DUers" -- those who would like to be notified by email when I create such a post, for fear they'll miss the post here at DU -- please email me at admin@wishadoo.org.



* * * * *

A few DUers need our help (and I'll post again in a few days), but I'm shining the spotlight on one today, as her need is urgent.

DUer, catbyte, has had the courage to share personal details of what is going on right now, and what has led her to need a helping hand.


My husband, Chuck, is confined to a nursing home and will most likely never be well enough to return home. I need $500 by the middle of next week or they are threatening to kick Chuck out of the nursing home he is in. They did it 2 years ago, so I know they will do it again. Chuck CANNOT be home unsupervised and I can't quit my job. I never expected to have to ask for money, but this is an emergency.


More of her story can be found at her Wishlist post, as well as a PayPal button if you are able to help her situation right now.

HERE IS THE LINK TO THE WISHLIST POST:

http://www.wishadoo.org/wishlist/183/help-paying-my-husbands-nursing-home-bill/


Feel free to contact her here at DU, or via Wishadoo. She will check in periodically to provide an update, and I will report here accordingly with amounts raised.



* * * * *


Wishadoo! is about so much more than helping with dire, critical needs. Please see a recent post where I try to show how Wishadoo! has the tools to foster a kindness bank of sorts and inject joy into our lives.


PLEASE ALSO:

* Recommend this thread and keep it kicked for visibility;


* Please scan the Wishlist in general on a regular basis; some posts are simply asking for information. It's not always about money.

* ACKNOWLEDGE these courageous people who have made themselves vulnerable by asking for help. Please offer whatever support you can (information, advice, well wishes, financial or other support, etc.)

* Share Wishadoo! with others (online and in person)...your friends, loved ones, neighbors, co-workers, other networks and organizations; after all, the more who gather...



* * * * *

ABOUT WISHADOO!:
Anyone is welcome to use the tools at Wishadoo, so long as the Terms of Service are adhered to (basically "play nice" and don't lie). Wishadoo! is a comprehensive portal providing tools, resources and inspiration to connect, help/be helped, and cultivate compassion, cooperation and authentic community in myriad ways, online and in our own "backyards." Wishadoo!'s tools have been designed to integrate and be of service to all sectors of community: individuals, neighborhoods, schools, organizations and businesses.

Any contributions to Wishadoo! itself go toward the cost of maintaining the site, NOT toward any Wishlist posts. That takes place one on one, between Wishadoo! members. If you are able to help with costs to keep the site going, I'd appreciate your generosity tremendously and will be forever indebted.
http://www.wishadoo.org/support-wishadoo/


MANY, MANY thanks to those who have already
helped support Wishadoo! in various ways!





Seems a surprising number here could use some information re: racism

(Sorry this OP may seem messy; I keep adding resource links and content as I go this morning. )

Recognizing and admitting it exists is a first step. It's systemic, it's institutionalized. (Edit to add: I'm white, btw, raised in an extraordinarily racist environment and saw the devastating effects of it firsthand.)


CLICK HERE to see a breakdown of the difference between racism, bigotry, prejudice, stereotyping and discrimination.

Here is one resource to get you started, if you're someone who cringes with all this "racist talk" after the Zimmerman verdict.

http://racismschool.tumblr.com/

More resource links below for more information on racial equality (thanks to Cheerios commercial; see below):

http://www.adl.org/
http://www.hrw.org/
http://www.racialequitytools.org/intr...
http://itstopswithme.humanrights.gov.au/
http://www.standagainstracism.org/ind...
http://www.unitedagainstracism.org/


And an OP from WillyT with tons of links for reading material!


Tim Wise is someone who speaks of white privilege (YES, it exists) and racism, and does so passionately, practically, and eloquently. Please note that race privilege is not the same as class privilege.

Here is his latest HuffPo piece, specifically regarding the Zimmerman verdict and what it means in the bigger picture:


And so it continues. Year after year and case after case it continues, with black life viewed as expendable in the service of white fear, with black males in particular (but many a black female as well and plenty of Latino folk too) marked as problems to be solved, rather than as children to be nurtured. And tonight, their parents will hold them and try to assure them that everything is going to be OK, even as they will have to worry again tomorrow that their black or brown child may represent the physical embodiment of white anxiety, and pay the ultimate price for that fact, either at the hands of a random loser with a law enforcement jones, or an actual cop doing the bidding of the state. In short, they will hold their children and lie to them, at least a little -- and to themselves -- because who doesn't want their child to believe that everything will be alright?

But in calmer moments these parents of color will also tell their children the truth. That in fact everything is not going to be OK, unless we make it so. That justice is not an act of wish fulfillment but the product of resistance. Because black parents know these things like they know their names, and as a matter of survival they make sure their children know them too.

And if their children have to know them, then mine must know them as well.



I read an essay a couple of days ago that may be THE MOST POWERFUL ESSAY I'VE EVER READ. If you can spare the time -- it's rather long -- I highly, highly recommend it. Some Thoughts On Mercy, by Ross Gay.









HERE'S ANOTHER GRAPHIC I created yesterday; it's toned down, not directed specifically at white, Christian, heterosexual men as was my original intention, recognizing that there are many people to whom this message may apply. But if you're on social media, maybe it is something you'd consider sharing. (Edit: I neglected to include sexual orientation in the original graphic; my sincere apologies)









***HELP A DUER*** FINAL UPDATE...and THANK YOU!

(I was previously given permission by Skinner to post periodically about http://www.wishadoo.org, especially when it involves DUers, with this required disclaimer: "The administrators of Democratic Underground have given permission for one discussion thread on this topic. The administrators of Democratic Underground make no claims regarding the legitimacy or illegitimacy of this fundraising effort. Permission was granted by Skinner on 8/6/2010, and the moderators have been notified.")

If you're not familiar with Wishadoo, please see my journal for previous posts.

* * * * *

WEDNESDAY PM/FINAL UPDATE: YOU ALL RAISED $900!!! The car payments are taken care of for the month of July; I was able to transfer funds for use over the next few days for gas and essentials; and I'll be sending the balance via postal money order, which will come in very handy as a cushion as he starts his new job. I was delighted to chat with him and another DUer family member throughout this process. Both of them, and his mom, were reduced to tears more than a few times as you all came together to ease their burden at this time.

So, from them, THANK YOU.




* * * * *

A long-time member of the DU family needs your help. but has asked (for good reason, as was explained to me) to not reveal the DU name publicly. If you want to help and want to know who it is, message me and I have permission to share privately, or contact this person via Wishadoo (after logging in, click "contact member" box in the upper right-hand corner of Wishlist post).

Here is the situation, per the Wishlist post

We recently moved back to my small Ohio hometown, so I could be closer to my Mom and my family. We are staying with my brother and his family at the moment, and I recently got a job. All would be wonderful, except that I need to make my car lease payment for this month, or else my car will stop running and I will lose my new job. It's one of those AutoTrakk leases, where the car is electronically disabled if the payment isn't made on time. It was a crappy deal, but we had to have a car in order for me to work, so I had no choice but to accept it.

I start my new job on the 8th, so I just need to get my weekly $99 payments made until I get my first paycheck toward the end of July. $400 would take care of all the payments for a month. $500 would take care of the payments *and* give me some gas money as a cushion until I start getting paid, but I will figure out some other way to keep gas in the car if I need to. The important thing is to keep the car running.

My family is already stretched to the limit trying to help...they really can't do any more. We will be fine and self-sufficient when I start getting paid. We just need some help to keep from falling through the cracks until then. It's very frustrating, because the other help agencies I've tried all require extensive documents that I can't easily get. I make my car payments online--I don't get a paper bill. I don't have a paystub to show my income yet because I don't start my new job until the 8th. We're living with my brother temporarily, so I don't have a lease yet or bills to show our expenditures. And because we lack all of this paperwork, we just don't seem to qualify for help *anywhere*.

It is so incredibly vital that I don't lose my job before I even get to start. Please...we're willing to pay the money back after we get level again. I just don't want to have gotten this far, only to have it all fall apart before it even begins. Your help could make all the difference in the world for us...



HERE IS THE LINK TO THE WISHLIST POST:

http://www.wishadoo.org/wishlist/181/need-one-time-help-to-make-car-payment/




PLEASE ALSO:

* Recommend this thread and keep it kicked for visibility;


* Please scan the Wishlist in general on a regular basis; some posts are simply asking for information. It's not always about money.

* ACKNOWLEDGE these courageous people who have made themselves vulnerable by asking for help. Please offer whatever support you can (information, advice, well wishes, financial or other support, etc.)

* Share Wishadoo! with others (online and in person)...your friends, loved ones, neighbors, co-workers, other networks and organizations; after all, the more who gather...



* * * * *

ABOUT WISHADOO!:
Anyone is welcome to use the tools at Wishadoo, so long as the Terms of Service are adhered to (basically "play nice" and don't lie). Wishadoo! is a comprehensive portal providing tools, resources and inspiration to connect, help/be helped, and cultivate compassion, cooperation and authentic community in myriad ways, online and in our own "backyards." Wishadoo!'s tools have been designed to integrate and be of service to all sectors of community: individuals, neighborhoods, schools, organizations and businesses.

Any contributions to Wishadoo! itself go toward the cost of maintaining the site, NOT toward any Wishlist posts. That takes place one on one, between Wishadoo! members. If you are able to help with costs to keep the site going, I'd appreciate your generosity tremendously and will be forever indebted.
http://www.wishadoo.org/support-wishadoo/


MANY, MANY thanks to those who have already
helped support Wishadoo! in various ways!






***HELP A DUER*** whose dog, Seven, needs surgery. Please keep this kicked! ($$$ UPDATES)

UPDATE #1: Sorry, no update on amount raised yet; I'm sure AtomicKitten will let me know as soon as she logs onto the computer this morning. The first update is that the auction of the beautiful jewelry, to raise funds for Seven, is now ready! See below for more info.

UPDATE #2
(1:20 PM EST): $600 raised so far!!!

UPDATE #3 (5:40 PM EST): $668 raised so far!!!

UPDATE #4 (as of 10:30 PM PST): $1030 !!!!! (It's Thursday; no more donations since this last update to my knowledge)

I don't anticipate any more updates financially; I think the fundraiser topped out around $1078. Atomic Kitten is now shopping for better rates for the surgery and believes she may have found a clinic or two to work with at a reasonable rate ($1100). She will let us know after Seven has had surgery and will give us a progress report.




(I was previously given permission by Skinner to post periodically about http://www.wishadoo.org, especially when it involves DUers, with this required disclaimer: "The administrators of Democratic Underground have given permission for one discussion thread on this topic. The administrators of Democratic Underground make no claims regarding the legitimacy or illegitimacy of this fundraising effort. Permission was granted by Skinner on 8/6/2010, and the moderators have been notified.")

If you're not familiar with Wishadoo, please see my journal for previous posts.




Long-time DUer, AtomicKitten, needs help for her precious, Seven.


Please see this WISHLIST POST, which includes a link to a PayPal account being used to collect funds for an excisional biopsy. Please also feel free to contact her here at DU or Wishadoo with questions.

(Remember that you don't have to have a PayPal account to help; your debit or credit card will work just fine. Also, it seems PayPal works differently for every single account. If you have the option to select "Personal" and then "other," that should eliminate any fees.)

If there are other forums here at DU where this can be shared, would you please do so for me? Thanks.


Please Note: Two DUers have previously donated items to use in Wishadoo!'s Marketplace, but because there is so little activity there, I haven't posted anything as yet.

The auction offering the beautiful jewelry our own Le Taz Hot crafted is ready to be auctioned in the Wishadoo! Marketplace. The proceeds will help the fundraiser for Seven! It works like ebay, and I set it for a three-day auction. CLICK HERE to check it out! (You do have to be a member and logged in to Wishadoo to use this tool. If anyone has trouble with anything at the site, please let me know. But I'm going crazy today, more than usual, so please be patient with me. )



(Description: Red and lavender micro-macrame bracelet and earring set. (Faux) "Jeweled" diamond-shaped center beads with faux pearl accents and red seed beads. This set is one-of-a-kind and will never be duplicated.)

BE SURE TO K&R THIS POST SO YOU WILL SEE MY UPDATES, INCLUDING THE MARKETPLACE LISTING FOR THE ABOVE AUCTION ITEM!




PLEASE ALSO:

* Recommend this thread and keep it kicked for visibility;

* Please scan the Wishlist in general on a regular basis; some posts are simply asking for information. It's not always about money.

* ACKNOWLEDGE these courageous people who have made themselves vulnerable by asking for help. Please offer whatever support you can (information, advice, well wishes, financial or other support, etc.)

* Share Wishadoo! with others (online and in person)...your friends, loved ones, neighbors, co-workers, other networks and organizations; after all, the more who gather...



* * * * *

ABOUT WISHADOO!:
Anyone is welcome to use the tools at Wishadoo, so long as the Terms of Service are adhered to (basically "play nice" and don't lie). Wishadoo! is a comprehensive portal providing tools, resources and inspiration to connect, help/be helped, and cultivate compassion, cooperation and authentic community in myriad ways, online and in our own "backyards." Wishadoo!'s tools have been designed to integrate and be of service to all sectors of community: individuals, neighborhoods, schools, organizations and businesses.

Any contributions to Wishadoo! itself go toward the cost of maintaining the site, NOT toward any Wishlist posts. That takes place one on one, between Wishadoo! members. If you are able to help with costs to keep the site going, I'd appreciate your generosity tremendously and will be forever indebted.
http://www.wishadoo.org/support-wishadoo/


MANY, MANY thanks to those who have already
helped support Wishadoo! in various ways!













*** THE COMPASSION REVOLUTION!!! ***




EDIT TO ADD: Oh the irony of Beck being front and center right as I launch this, since he was rather pivotal in my journey, leading to this REVOLUTION.

http://www.democraticunderground.com/10022803134#post4


Here is my blog post giving the background, including my Beck encounter.

* * * *

I've been working nonstop for days getting all the pieces together. As a non-techie type, that is HARD!

Please click the link below to be taken to the COMPASSION REVOLUTION page where there are six easy suggested steps to follow to join and build this movement.

The only thing missing is the Thunderclap tool, which amplifies our voices via Facebook and twitter; once that's approved, I'll send out notices, asking people to please sign up to do that.

Please note that I know many do NOT like petitions or forms that request an email address in order to sign. I found another way to gather signatures to show the support for this movement...for a more compassionate world...as many people aren't on social media. I think the tool I used to gather signatures is super easy and should meet everyone's requirements. It doesn't ask for email or anything personal. It's a symbolic show of support for this positive action Revolution.

There are several links to follow once you're at the page, including a blog post giving some background to this Revolution (some of you already know a good portion, involving Mr. Glenn Beck).

If you would help me spread the word in various ways as noted at the link, I would GREATLY appreciate it!

Be sure to check out the video below as well.

Thank you, DU, for your support of me, of Wishadoo, and the world so many of us are working to create.






JOIN THE COMPASSION REVOLUTION!





UPDATE! I've been challenged by a Beck/Limbaugh right-winger

UPDATE: For anyone who may have bookmarked this, I wanted to add a link to the OP for the COMPASSION CHALLENGE:

http://www.democraticunderground.com/10022803133

As always, thanks!


* * *

Edit to add: If you want to get on board early, this page has icons for all Wishadoo's social media. I'll surely be blasting from all avenues on Sunday.

http://www.wishadoo.org/share-wishadoo/


If anyone wants to connect with me, personally, I would LOVE that!

My personal Facebook profile.

My personal Twitter account (I rarely use twitter but that's gotta change).

BTW, if any of you are feeling creative and energetic, I'm all ears as far as ideas you may have and how you envision a Compassion Revolution. I have my vision, but I always invite others to share theirs. I don't have a marketing/PR group or anything behind me: I have me, myself and I. And hopefully a lot of YOU!

How awesome would it be to get Thom Hartmann and other progressives on board, as well as high-profile social media peeps like The Rude Pundit on board? Compassion takes many forms.



I do NOT mean for anything I initially wrote (see below) to imply I'm a victim in any way, shape or form. In fact, those throughout my life who have dissed me and my worldview, and who have instead embraced that of Limbaugh/Beck, have inspired me to work even harder and stand even more firmly in my truth and my integrity. I'm anxious to show them I'm not alone.




* * * * * * *

As I approach 50 and evaluate the world around me -- and my place in it -- the question of "my value" has been very much on my mind given the struggle so many of us, especially over 40, are having in this capitalism-run-amok economy and society.

I have been challenged by someone who has a right-wing, religious conservative worldview to see how many people support my worldview, as he feels what I try to do to advance a world of more genuine compassion, cooperation and community has no value. To him, the fact that I struggle financially clearly indicates that I and my work have no value in this world.

Some of you may remember that in 2010 Glenn Beck dissed Wishadoo (and thus me) on his Fox TV show, insinuating Wishadoo is part of the communist/socialist/fascist/Nazi conspiracy because of the focus on The Common Good, compassion, yada, yada. My family is a Beck/Limbaugh family, so other than my mom, they have even chosen sides, and they side with Beck/Limbaugh, having always dissed my belief in humanity and, quite frankly, integrity.

I plan to launch an (initially) online COMPASSION REVOLUTION on Sunday, May 5th, and hope to prove every Limbaugh Republican who has dissed me throughout my life wrong...to show that I am far from alone, and that others are ready to not only embrace but work with me to more visibly and vocally stand up to show support for more compassionate, collaborative, joy-filled world.

I really, really, REALLY hope you'll join me and help me spread the word and get more people on board to show their support for the anti-Beck/Limbaugh/Robertson/Palin/Fox world many of us are working so hard to create.

I have so many projects in the works, just waiting to gather the troops, so to speak. I hope those who resonate will join this COMPASSION REVOLUTION and help me grow and develop this new movement.

Thanks in advance.




I'm female, but this Einstein pic and quote prompted me to share this morning.

UPDATE: YOU DID IT!!!!!!! (*** PLEASE READ POST #43 ***)

MONDAY @ 11:00 PM UPDATE: $520 RAISED! YOU GUYS ARE WONDERFUL!!!

Sunwyn asked that I ask you to stop now, since the amount of $487 has been reached. But I'm going to leave the info below intact for today.





(I was previously given permission by Skinner to post periodically about http://www.wishadoo.org, especially when it involves DUers, with this required disclaimer: "The administrators of Democratic Underground have given permission for one discussion thread on this topic. The administrators of Democratic Underground make no claims regarding the legitimacy or illegitimacy of this fundraising effort. Permission was granted by Skinner on 8/6/2010, and the moderators have been notified.")




If you're not familiar with Wishadoo, please see my journal for previous posts.


DUer, sunwyn, is in dire need of help to get her electricity bill paid by Wednesday.

First, here is the DU post which brought her situation to our attention.

Second, here is the Wishlist post, which includes a link to a PayPal account being used to collect funds. The electric co-op bill will be paid directly from the funds raised.

(BTW, I swear PayPal works differently for every single account. If you have the option to select "Personal" and then "other," that should eliminate any fees. But, in my experience, those options aren't always provided.)

If there are other forums here at DU where this can be shared, would you please do so for me? Thanks.


PLEASE ALSO:

* Recommend this thread and keep it kicked for visibility;

* Please scan the Wishlist in general on a regular basis; some posts are simply asking for information. It's not always about money.

* ACKNOWLEDGE these courageous people who have made themselves vulnerable by asking for help. Please offer whatever support you can (information, advice, well wishes, financial or other support, etc.)

* Share Wishadoo! with others (online and in person)...your friends, loved ones, neighbors, co-workers, other networks and organizations; after all, the more who gather...



* * * * *

ABOUT WISHADOO!:
Anyone is welcome to use the tools at Wishadoo, so long as the Terms of Service are adhered to (basically "play nice" and don't lie). Wishadoo! is a comprehensive portal providing tools, resources and inspiration to connect, help/be helped, and cultivate compassion, cooperation and authentic community in myriad ways, online and in our own "backyards." Wishadoo!'s tools have been designed to integrate and be of service to all sectors of community: individuals, neighborhoods, schools, organizations and businesses.

Any contributions to Wishadoo! itself go toward the cost of maintaining the site, NOT toward any Wishlist posts. That takes place one on one, between Wishadoo! members. If you are able to help with costs to keep the site going, I'd appreciate your generosity tremendously and will be forever indebted.
http://www.wishadoo.org/support-wishadoo/


MANY, MANY thanks to those who have already
helped support Wishadoo! in various ways!



I'm a Human Being




This video is from July 2012. The online community is trying to find Mr. Davis but, as yet as far as I know, no luck. There have been scammers setting up online fundraisers saying it's for him, but they've been discredited as being just that: scammers.

I'm posting this because this applies to SO MANY PEOPLE...people down on their luck in myriad ways, with others judging them harshly without knowing their story.

We rarely know another's story. Not really.

So, in my most humble yet sincere opinion, we would do well to remember that, above all else, the stranger we encounter along our path who may be asking for our help in some way is a human being.

We need to be mindful of The Golden Rule.

It doesn't mean we are horrible people if we're skeptical, but we must remember our Humanity, and see the Humanity in others. Maybe we can learn more about their story before making assumptions and judging them harshly.

Edit to add: It may be good to remember this even if the person is wearing a teabagger-type t-shirt or is sporting a confederate flag, for example. They're also human, so maybe we can default to treating others as fellow human beings unless they DO something that shows they're not deserving of our time and energy. Maybe the right-wing paraphernalia isn't even theirs, and they're mortified to be associated with it, fearing others may not help them because of it.




7 Reasons This Muffin Mix Can Save America

Edit to add the company website in case you want to give them a shoutout: http://www.jiffymix.com/

Not perfection (see posts #37/38), but this company has more integrity than the vast majority we tend to hear about. I'll take integrity; I'll support them and encourage them to do better.

"Cory, My name is Howdy Holmes; I'm the CEO of Jiffy mix. Why don't you give me a call at ...." I could hardly believe my ears. There on my non-smart phone voicemail was a message from a Formula Atlantic Racing Champion-turned-CEO of the $100 million per year market-leading company in prepared baking mixes. What could I possibly have done to deserve this honor? I simply had written a short note complaining that I preferred the flavor of real blueberries to the artificial ones in their muffin mix.

Anyone who has dared venture down a grocery store's baking aisle or opened their grandparent's cupboard has probably seen one of the timeless white and blue "Jiffy" boxes that haven't changed much since the mixes were first invented by Holmes' Grandmother in 1930. What I didn't know until I did some homework, was just how great of a company is behind Jiffy mix. After a 16-minute long chat with the Jiffy mix CEO, and 11 years of studying business and economics, I knew I had discovered one of America's last great businesses. Here is seven reasons why:

1. Jiffy mix sells over 55% of all muffin mixes in the United States, but doesn't spend a dime on advertising.

While Jiffy competes by selling quality products at the lowest price (40 to 60 cents for corn muffins, for example), most American companies now try to sell their products by making people feel inadequate. "Buy our products, or you won't be happy or sexually fulfilled" is the implicit message that lies to us each time we turn on a TV or catch up on the latest news. Instead of trying to convince us what we should want, Jiffy simply does the right thing, and works to meet a genuine need for convenient wholesome food. The 30% to 52% off the final price that Jiffy saves not advertising or making flashy packaging is directly passed on to customers in the form of unusually low prices.

FULL ARTICLE (excellent!): http://www.policymic.com/articles/30626/7-reasons-this-muffin-mix-can-save-america

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