Ford has been in the news for having lost sales in Europe.
I helped Ford a little bit here at home. At the risk of sounding like a commercial, here's the story.
I like little cars that sip gas, and have always been partial to Hondas. I have a 50-mile commute 2-3 times a week, and have owned a 1996 Honda for 12 years. Cars like that give you no excuse for buying a new one, but I wanted to give it to my daughter, so...
A Fit seemed perfect, or a used Prius or Civic; but Fits are virtually sold out, and prices at the used car lots equal -- and some cases at least, exceed -- new cars of the same model! (And the Prius interior didn't feel right; didn't like the Honda Insight, either.) I've always gone by the old adage that a new car depreciates by $3,000 as soon as you drive it out of the lot, but the equation is different right now.
I was thinking of waiting for the Chevy Spark (coming here in August)....
But I decided on a brand new Ford Fiesta. The European version has been very successful, and the Focus and Fusion have shown themselves to be reliable. It's great on gas; it's smoother and quieter than most other small cars; and it has this bluetooth "sync" feature I wasn't even expecting. I was hoping for a basic port or something for my iPod/iPhone, and this is a lot more.
Fits are flying off the lots here, so it seems Ford is working harder for business. Free car washes forever. Free oil changes forever. Engine warrantied forever.
Given my penchant for Hondas, people who know me are surprised I got a Ford. (Yes, I'll let everybody know if the transmission goes bad in a few years.) But I kind of like getting off the bandwagon. I know six people who have a Fit; I don't know anyone else with a Fiesta, and now I like being a cheerleader for Ford (even got a "Built Tough" Ford t-shirt!).
Yeah, I know all cars are somewhat "international" these days. But there is an "American car industry." There is a Detroit, Michigan. And there is something a bit priceless about driving my little Ford right now.