For years the Faux Propaganda Network’s Frank LUNTZ has been gimmicking with focus groups, snake-oiling Rethugs about words for them to tailor their propaganda with. He’s the jerk who told them to start using “DemoCRAT Party” instead of DemocratIC Party. And the focus-testing gimmick has been ticking ever since (1994?).
*********** TERM #1: “ASPIRATIONAL”
A few months ago the local radio wingnut started using the word “aspirational” for the naturalized immigrants in his audience, immigrants who turned into Rethugs or errand boys for Rethugs and suddenly were more American in their TeaBagger preaching the Constitution like they owned it MORE than everybody else. It’s the ZEALOUS CONVERT phenomenon, more zealous than the Always-Were-Heres or Born-This-Way-Ones. About demographics that the Old, White base of the Rethugs is fading away, he put his hopes in what he said are the “aspirational” types, the immigrants who ASPIRE to their definition of “American,” which translates largely into MATERIAL SUCCESS (only): The “freedom” to get rich without old country bureaucracy and Union/government economic "controls" (regulation) and to KEEP riches without taxes. Basically robber baronism.
Now, this type that we’ve identified is personified by Ahhhhnuld SCHWARZENEGGER, who WANTED AND WANTED. They WANT. What did he want? Fame; especially fortune; and social status. He got it all with his diversified careers and then marriage into, he told LENO, “a very good family.” After all, he could have married an anonymous Whomever instead of her. When Democratic party regulars remonstrated to her that she was marrying a Rethug, she allayed their disappointment with, “He’s not LIKE THAT, he’s an IMMIGRANT!”
And in this same type are the first waves of Cubans, the BATISTA-ites, who were wingnuts in their own country and fit naturally with the wingnuts here. Ted CRUZ; Marco RUBIO. And it’s not just Latinos. Anybody notice how many wingnuts from Britain are on the radio preaching Americanism to Americans? This is not new. Many British movie stars from the 1940s or before got more fame and fortune in Hollywood than they had in Britain and took tons of criticism back in their ex-country for leaving.
O.K., so the first term was: ASPIRATIONAL.
****************** TERM #2: “SELF-INTERESTED HISPANICS”
Today LIMBOsevic used the phrase, “the self-interested Hispanics.” He was hashing over a Nazi Pat BUCHANAN column about how the Rethugs might win in 2012, but that this will be THE LAST TIME EVER, because the brown people’s population is about to break its water all over the country, overwhelming the old, dying, White people.
But contrary to Term Number One, this one, “the self-interested Hispanics,” is defined (by him and/or? BUCHANAN) as: Everybody on welfare, Disability, Student Loans, everything coming in the form of government checks. Of course, Rethugs never talk about Corporate Welfare, farm subsidies, or all those healthcare businesses collecting from LBJ Democratic MediCARE while attacking all Democratic candidates and policies.
*************************** The cartoon of the man trying to snare the moon for himself, captioned, “I want! I want!”, is by William BLAKE, the poet (“Tyger tyger burning bright”), identifying WANTING (things) as the source of human problems.