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Thu Aug 2, 2012, 01:12 PM

#NotBuyingIt: Go Daddy Disappoints, Again

http://www.missrepresentation.org/media/notbuyingit-godaddy-disappoints-again/

In June we announced, with cautious excitement, that Go Daddy had decided to hire a new ad agency (Deutsch NY) and rethink their historically sexist style of advertising. While many of us had hoped the company would “tiptoe away from objectification,” this past week we saw the first examples of their new campaign – aired during the Olympics on NBC – and we are sad to report that the company seems to have little intention of leaving sexism behind.

The new spots feature women posing suggestively next to socially awkward men, while a male voice-over explains the advertising strategy: scantily-clad females attract customers, while men do the real work to keep the business running. In one commercial a model named “Selina” is compared to a customer service agent named “Wayne” like this: “Wayne pays attention to you, you pay attention to Selina.” It’s Go Daddy poking fun at their own small-minded ideas of the past, while simultaneously repackaging them for use again.

In every spot men are presented as the technology (the intelligence) behind the company, while women are shown as – quite literally – the window dressing that draws people into the business. It’s far from subtle, and consumers are already rejecting the messaging:

Dear #GoDaddy: So men are the brains of your company and women are just the bait??#notbuyingit


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Response to redqueen (Original post)

Thu Aug 2, 2012, 01:40 PM

1. I saw one of those commercials.

My reaction was, "Same shit, different day."

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Response to MadrasT (Reply #1)

Thu Aug 2, 2012, 01:41 PM

3. i think they are worse. i think they went even farther on this ad. nt

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Response to seabeyond (Reply #3)

Thu Aug 2, 2012, 03:41 PM

13. The ad agency is listed Deutsch (NY). Would that be Donny Deutsch's Co.?...n/t

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Response to monmouth (Reply #13)

Thu Aug 2, 2012, 03:52 PM

14. his father sold in 2000

Career

Deutsch is the chairman of Deutsch Inc., an advertising agency founded by his father, which he sold to the Interpublic Group of Companies in 2000 for US$265 million

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Response to seabeyond (Reply #14)

Thu Aug 2, 2012, 07:18 PM

16. Thanks for the info...n/t

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Response to redqueen (Original post)

Thu Aug 2, 2012, 01:40 PM

2. "forced 3 senators into retirement." what? she a w****? s***? wtf?

these are even worse. they reduce her to a fuck. geezus... this is disgusting.

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Response to seabeyond (Reply #2)

Thu Aug 2, 2012, 01:54 PM

4. I agree, these are even worse. nt

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Response to redqueen (Original post)

Thu Aug 2, 2012, 02:19 PM

5. Go Daddy?

Doomed from the start if you ask me. They'd have to change their name.

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Response to redqueen (Original post)

Thu Aug 2, 2012, 02:54 PM

6. my hubby company uses godaddy. showed commercial. he says, using product, not commercial. now wait

(he can not do anything about this)

but, he is walking away and says, i dont eat at chic fil a.

and i say, if it was a commercial with KKK selling product you would not use that.

he says, but, i was using godaddy before the commercials.

you were eating chic fil a before the gay issue.

you stopped. and you would stop with a racist commercial. but, with a misogynist ad like this (and he does agree and is offended by the ad) it is a shrug of the shoulder.

this is a GOOD man. and still.

he hates these commercials. he doesnt like what it promotes. doesnt agree with it.

and still

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Response to seabeyond (Reply #6)

Thu Aug 2, 2012, 02:59 PM

7. To be fair...

It's way easier to stop eating Chick-fil-A then to swap internet host providers.

I run 4 websites and it would be a major pain in the ass to change to another, and I'd have to walk from contracts (and forfeit money) if I wanted to do it today.

Fortunately none of mine are with Go Daddy. If they were, I'd think about swapping providers when the contract was up for renewal, but it would take major effort and significant time to move my accounts and sites to another one.

I don't know to what extent he is using Go Daddy, might be a smaller thing for him than it would be for me... but if he has a seed planted, maybe he'll change something sometime in the future.

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Response to MadrasT (Reply #7)

Thu Aug 2, 2012, 03:24 PM

9. I"m with GoDaddy - ugh on their marketing.

Their service is good, though. At least they've always been helpful to me.

However, next year, when most of my sites expire, I will move to a new hosting company & I will relish writing that letter! I will take a a bit of a hit, but not too bad. The inconvenience is a huge factor, too.

Who do you host with?

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Response to CrispyQ (Reply #9)

Thu Aug 2, 2012, 03:56 PM

15. 3 with Lunarpages and 1 with HostMonster.

They've both been fine, Lunarpages has been especially helpful whenever I've needed tech support. (I haven't had need to tech support for HostMonster yet, that site is fairly new... only reason for that not being on Lunarpages too was client preference.)

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Response to MadrasT (Reply #7)

Thu Aug 2, 2012, 03:28 PM

10. thank you fro explaining this. he has tried and i am so computer illiterate. his is a huge operation

lots of clients. and that is the impression i get. very costly and nigh impossible.

i will be sure to let him know you get it. that will make him feel better.

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Response to MadrasT (Reply #7)

Thu Aug 2, 2012, 03:30 PM

11. thinking though, cause i did say this company had a strangle hold on their clients. too bad there

is not something that the user can do to get it across to godaddy that they do not like it anymore than the rest of us. they are just kinda stuck with them.

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Response to seabeyond (Reply #6)

Thu Aug 2, 2012, 03:10 PM

8. Get pregnant with a girl... maybe that'll make it seem more important.

KIDDING!

Seriously I bet its more like what MadrasT said. Or maybe there's something that makes it a different situation for him.

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Response to redqueen (Reply #8)

Thu Aug 2, 2012, 03:31 PM

12. lmfao.... i have threatened him with that. so funny.

it is what madrat says.

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