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Sun Mar 24, 2013, 01:45 PM

Ford Apologizes for Offensive ‘Berlusconi’ Figo Ads



A print ad used to promote the Ford Figo compact car in India is causing controversy among people who say it is offensive, distasteful and misogynistic. Indeed, the pitch has drawn so much fire that Ford Motor Co. has apologized for it.

The ad features a caricature of former Italian Prime Minister Silvio Berlusconi at the wheel of a Figo with three women bound and gagged in the car’s cargo bay. The Figo is known for its luggage capacity and Ford’s tagline for the car is, “Leave your worries behind with Figo’s extra-large boot.”

“We deeply regret this incident and agree with our agency partners that it should have never happened,” Ford said in a statement. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”

The Berlusconi ad is one in a trio of similarly styled ads that serve as examples of how advertising can approach, push, and violate the limits of public acceptance.

more..http://blogs.wsj.com/drivers-seat/2013/03/23/ford-apologizes-for-offensive-berlusconi-figo-ads/?mod=WSJBlog&mod=WSJ_Autos_Driversseat

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Reply Ford Apologizes for Offensive ‘Berlusconi’ Figo Ads (Original post)
AsahinaKimi Mar 2013 OP
seabeyond Mar 2013 #1
AsahinaKimi Mar 2013 #2
seabeyond Mar 2013 #4
AsahinaKimi Mar 2013 #6
seabeyond Mar 2013 #7
AsahinaKimi Mar 2013 #8
seabeyond Mar 2013 #9
Tuesday Afternoon Mar 2013 #11
Whisp Mar 2013 #12
jonthebru Mar 2013 #14
seabeyond Mar 2013 #15
MH1 Mar 2013 #3
seabeyond Mar 2013 #5
CrispyQ Mar 2013 #10
sufrommich Mar 2013 #13
ismnotwasm Mar 2013 #16
seabeyond Mar 2013 #17
Helen Reddy Mar 2013 #18

Response to AsahinaKimi (Original post)

Sun Mar 24, 2013, 01:47 PM

1. ya? not cutting it. i am taking this vile picture into my ford company monday.

we bought two cars from them. and i am getting owner/manager and asking him in what world would they think that this was even marginally acceptable.

they are not getting away with a gentle, .... sorry.

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Response to seabeyond (Reply #1)

Sun Mar 24, 2013, 01:49 PM

2. Should i post this in

GD or what..do you think? I have already posted it in the other Feminist group.

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Response to AsahinaKimi (Reply #2)

Sun Mar 24, 2013, 01:51 PM

4. ya, you got two going, i see that. thanks. straight story has a thread on it. you can post this,

the apology in his thread. i wouldnt start a new thread. i swear he did it more for the offenisveness of the ad to shit stir. but, that is just an opinion.

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Response to seabeyond (Reply #4)

Sun Mar 24, 2013, 01:53 PM

6. Do you have a link to his thread?

or if you want you can post it there.. since you probably were commenting ..up to you.

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Response to AsahinaKimi (Reply #6)

Sun Mar 24, 2013, 01:55 PM

7. nah. the way i addressed it

really does not go with me being nice putting in the apology, lol. you, it works.

http://www.democraticunderground.com/?com=view_post&forum=1002&pid=2559356

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Response to seabeyond (Reply #7)

Sun Mar 24, 2013, 01:59 PM

8. Okay I did..

I can't believe that one person thought it was funny. Meh.

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Response to AsahinaKimi (Reply #8)

Sun Mar 24, 2013, 02:01 PM

9. a whole lot more than one, seeing how it was created. i have to assume the one that thought it great

political satire did too

but, we will have a big old thread about how offensive it is now. and pretend that there are not men that do not think this is the niftiest next to slice bread.

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Response to seabeyond (Reply #9)

Sun Mar 24, 2013, 02:31 PM

11. I am still reccing this thread for the information contained and the discussion it is generating.

thanks all

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Response to seabeyond (Reply #4)

Sun Mar 24, 2013, 03:06 PM

12. I share that opinion.

 

By past performance it is highly unlikely that post was made for 'discussion' but rather for shits and giggles of the MRA kind.

not saying he IS. just saying there is a fair amount of MRA shit here, and maybe some of them are too dumb to even realize that.

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Response to seabeyond (Reply #1)

Sun Mar 24, 2013, 03:27 PM

14. The person selling you that car in the US has nothing to do with this ad.

Considering it is in India with the rash of gang rapes it is disgusting, but don't get carried away, This ad was not created or vetted by a sales manager in America or any where else, not even India. It was stupidly created by an Ad firm that will soon be losing a large client.

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Response to jonthebru (Reply #14)

Sun Mar 24, 2013, 03:34 PM

15. their name is on that shirt. their name is on my car. hell ya, they are a part. it will be their

VOICE within THEIR org that i will get to call their corporate office. hell ya they are responsible. and companies had better understand. it affects THEIR name. i do not car if they were holding a pencil at the drawing board. and when companies quit thinking it does not affect them as a whole, then maybe they will make it LOUD and CLEAR they will not tolerate this pornification that is so disrespectful toward their female customer EVER, ever again. anywhere.

damn straight they are responsible.

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Response to AsahinaKimi (Original post)

Sun Mar 24, 2013, 01:51 PM

3. Wow. You have to wonder who reviews and approves these concepts?

What the hell were they thinking?

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Response to MH1 (Reply #3)

Sun Mar 24, 2013, 01:52 PM

5. they were thinking we live in a world that pornifies women. and this is perfectly ok. cause it is

all about using women to entertain men

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Response to AsahinaKimi (Original post)

Sun Mar 24, 2013, 02:23 PM

10. This is rape culture right here, in your face, for those who keep questioning what it is.

Who in their right mind, would even think this is an appropriate ad? Who?



The entire marketing team who came up with this & the leadership team who approved it should be fired. I am so goddamned fucking sick & tired of this goddamned fucking shit.

on edit: I cannot find an easy way to email them, but here's their address:

United States
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126

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Response to AsahinaKimi (Original post)

Sun Mar 24, 2013, 03:09 PM

13. Sickening. Apparently Berlusconi's problem isn't

that he's an idiot asshole blowhard, it's women.

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Response to AsahinaKimi (Original post)

Sun Mar 24, 2013, 06:08 PM

16. I saw that shit

Rapist creeper comedy.

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Response to ismnotwasm (Reply #16)

Mon Mar 25, 2013, 09:47 AM

17. made by men, for men, me calling it out makes me a god awful manhater. thrilling how that works. nt

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Response to AsahinaKimi (Original post)

Wed Mar 27, 2013, 10:02 AM

18. The "F" letter car company does not stop at Ford.

 

Fiat and its so called "Topless" campaign is enough to run for the nearest vomitorium.

Ps. The women are gorgeous, the ads.....not so much

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