HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Topics » Gender & Orientation » History of Feminism (Group) » Super Bowl Ads Serve Up S...

Mon Feb 4, 2013, 03:20 PM

Super Bowl Ads Serve Up Sexism

Since I've made a personal vow to stay out of beyonce threads, I thought I'd post this here--a little more relevant I thought. BTW, the best comment I read on Beyonce was by a black female poster that who didn't think Beyouce was a good role model for her daughter, up to and including including her long, blond hair. It went beyond sexy dance style--which is no news and beyond talent, which despite detractors, is there in abundance


So, I found this little gem, which demonstrates the real point.


The headline news is that the Ravens held off a last minute 49ers push last night to seal the deal, winning the Super Bowl even after an ominous power outage. But of course the football players and even Queen Beyoncé herself are just part of the performance on Super Bowl night. The commercials between downs are also a major component of the show.

It comes as no news to many that these high-budget ads also have a high level of misogyny. It seems that without fail the brains that pour obscene dollars and ad strategy into some of the priciest spots repeatedly decide that trashing women, femininity, and gender roles is a sure fire way to lock in more sales. Last night was no exception. Perhaps these ad men would do well to realize that women typically make up close to half of the viewers at game time, a percentage that’s been growing in recent years. Women also control a huge amount of consumer spending, with estimates ranging from 65 percent to 85 percent. Yet most of the ads are not only targeted squarely at men, they come at the expense of women.

Here are some of the top offenders:



http://www.forbes.com/sites/brycecovert/2013/02/04/super-bowl-ads-serve-up-sexism/

7 replies, 906 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 7 replies Author Time Post
Reply Super Bowl Ads Serve Up Sexism (Original post)
ismnotwasm Feb 2013 OP
DURHAM D Feb 2013 #1
ismnotwasm Feb 2013 #2
Tumbulu Feb 2013 #3
DURHAM D Feb 2013 #5
Tumbulu Feb 2013 #6
ismnotwasm Feb 2013 #4
seabeyond Feb 2013 #7

Response to ismnotwasm (Original post)

Mon Feb 4, 2013, 03:29 PM

1. The article doesn't even mention the totally sexist Farm Ad.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DURHAM D (Reply #1)

Mon Feb 4, 2013, 03:36 PM

2. Truth to tell

I didn't open that thread. I opened one, skimmed through it, saw which way the wind was going to blow (distraction) and hightailed it.

Ah! Good catch. I'm going to look for a decent article to post on women farmers.

The original article I posted was from Forbes, I'm not sure WHAT they think of any kind of farming

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DURHAM D (Reply #1)

Mon Feb 4, 2013, 03:57 PM

3. I loved the farm ad

I saw a few women and girls in the picture;

I farm, and there are really very few women farmers. And so I really do not get the sexist thing. Beyonce- now she was sexist!

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Tumbulu (Reply #3)

Mon Feb 4, 2013, 04:16 PM

5. If you farm you should know without being told the contribution of women

to the endeavor.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DURHAM D (Reply #5)

Mon Feb 4, 2013, 04:21 PM

6. there were women in the ad

and we all do this work. I like seeing farming romanced and it was a beautiful moving ad imo.

Sorry it bothered you, it made me feel appreciated and honored.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to DURHAM D (Reply #1)

Mon Feb 4, 2013, 03:59 PM

4. No articles yet (I'll start a thread on this topic)

But I'd like to start with this

Welcome to Farm Service Agency's website for Women in Agriculture!


The current Administration is committed to reaching rural women, increasing their participation in USDA programs, and increasing their realm of influence in the policy arena. USDA and its partners have, for many years, sought to reach rural women and provide them with educational tools and agricultural opportunities. It is through a concerted grassroots outreach effort that FSA plans to achieve the goal of leveling the playing field between male and female producers.


FSA's Women's Outreach Coordinator is partnering with other USDA agencies, Extension educators and leaders of community-based organizations to best meet the needs of rural women, but the majority of the outreach work is being done by and must be supported at the local office level. Together we can make a difference.


Through a combination of price support and disaster relief programs, operating and ownership loans, and conservation programs, FSA is devoted to improving the economic stability of American agriculture. The Women's Outreach Program will help ensure that these resources reach all farmers and ranchers. Additionally, FSA is partnering with other federal and state agencies and community-based organizations to provide educational opportunities, technical assistance, and networking opportunities for women.


It is the aim of the Women's Outreach program to provide educational information, referrals for technical assistance, and networking opportunities to women. The ultimate goals is to increase the number of women owning and operating profitable farms and ag-related businesses, increase women's awareness of and participation in as well as their profile in leadership positions throughout the agricultural sectors of business, government and community.




http://www.fsa.usda.gov/FSA/webapp?area=home&subject=oued&topic=ops-wn

Reply to this post

Back to top Alert abuse Link here Permalink


Response to ismnotwasm (Original post)

Tue Feb 5, 2013, 10:00 AM

7. there was a mercedes commercial with kate something that i thought was going to air. it didnt.

maybe it was just an internet ad. which would make sense because it was so over board. i was thrilled that one did not air. or we did not see it anyway. but as a whole, this year, i saw the least amount of sexist ads, than i have seen in a very long time.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread