The Sexist Ads of 2012

The Sexist Ads Of 2012. NSFW. Not safe for anyone.

"Turning a human being into a thing is almost always the first step towards justifying violence towards that person." -Jean Kilbourne, Killing Us Softly

http://www.upworthy.com/video-the-sexist-ads-of-2012

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8 replies	Author	Time	Post
The Sexist Ads of 2012 (Original post)	redqueen	Dec 2012	OP
The Fiat commercial was brilliant	Bok_Tukalo	Dec 2012	#1
Brliant in that it is a perfect example of objectification?	redqueen	Dec 2012	#2
You have it backward	Bok_Tukalo	Dec 2012	#7
You misunderstand the concept of anthropomorphization.	redqueen	Dec 2012	#8
WTF--with the Smirnoff's ad?	Common Sense Party	Dec 2012	#3
That's actually a quote from Marian Wright Edelman, founder of the Children's Defense Fund	redqueen	Dec 2012	#4
I guess that "You CAN be what you don't see, but it's not as likely" doesn't have the same effect.	Common Sense Party	Dec 2012	#5
Precisely.	redqueen	Dec 2012	#6

Response to redqueen (Original post)

Tue Dec 11, 2012, 05:32 PM

Bok_Tukalo (3,861 posts)

1. The Fiat commercial was brilliant

I want an Abarth.

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Response to Bok_Tukalo (Reply #1)

Tue Dec 11, 2012, 05:39 PM

redqueen (102,943 posts)

2. Brliant in that it is a perfect example of objectification?

Last edited Tue Dec 11, 2012, 05:41 PM USA/ET - Edit history (2)

In its conflation of the car (a thing) with the ubiquitous, interchangeable, dehumanized, caricaturized, woman-as-sex object (a person, but presented as no different than a thing)?

If so, then I agree.

However, taken at face value, the ad is no less than completely abhorrent.

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Response to redqueen (Reply #2)

Wed Dec 12, 2012, 08:20 AM

Bok_Tukalo (3,861 posts)

7. You have it backward

It was not objectifying a female. It was anthropomorphizing a car.

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Response to Bok_Tukalo (Reply #7)

Wed Dec 12, 2012, 11:41 AM

redqueen (102,943 posts)

8. You misunderstand the concept of anthropomorphization.

An anthropomorphized car would still be a car. It might have a human-like face, be given the ability to talk, have emotions, etc... but it would still *be* a car.

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Response to redqueen (Original post)

Tue Dec 11, 2012, 05:43 PM

Common Sense Party (13,091 posts)

3. WTF--with the Smirnoff's ad?

Was that in Playboy or something? Many of them were just plain tacky and disgusting.

I do have to take issue with the video-maker's slogan: "You can't be what you can't see." That's nonsense. Of course you can. You can be whatever you WANT to be and try hard enough to achieve. Admittedly, fewer girls will strive to buck the stereotypes if they don't see other types of role models. But it is not impossible for them to do so.

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Response to Common Sense Party (Reply #3)

Tue Dec 11, 2012, 05:55 PM

redqueen (102,943 posts)