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Fri Jan 4, 2013, 08:15 AM

Note from NBC this AM. Pubs plan a comeback.

The GOP
The GOP’s recent presidential loss will likely catalyze a reinvention, says Karen Post, author of "Brand Turnaround: How Brands Gone Bad Return to Glory"and a self-identified moderate Republican. She believes the party has suffered from a lack of diversity, narrow messaging and too little Web and social media interaction. “A political party is like any big brand,” she says, using Nike as an analogy. “While Nike has its one thing people associate it with, they spend millions segmenting consumers. The GOP is not grasping that.” Republicans will spend 2013 trying to reach both younger and minority voters, she says, by ramping up social media efforts and recruiting new, diverse spokespeople.

http://www.nbcnews.com/business/comeback-brands-2013-1C7753026


Sure doesn't sound like what the leaders of the party are thinking!

38 replies, 2651 views

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Reply Note from NBC this AM. Pubs plan a comeback. (Original post)
napi21 Jan 2013 OP
tridim Jan 2013 #1
CBGLuthier Jan 2013 #3
Liberal_Stalwart71 Jan 2013 #11
Cresent City Kid Jan 2013 #23
NewJeffCT Jan 2013 #17
Cosmocat Jan 2013 #6
The Wielding Truth Jan 2013 #28
Arkana Jan 2013 #2
tridim Jan 2013 #5
Myrina Jan 2013 #8
Cha Jan 2013 #22
BeyondGeography Jan 2013 #4
Cosmocat Jan 2013 #7
R. Daneel Olivaw Jan 2013 #9
Sunlei Jan 2013 #10
workinclasszero Jan 2013 #12
LiberalFighter Jan 2013 #13
Politicub Jan 2013 #14
Pakid Jan 2013 #15
calimary Jan 2013 #26
kimbutgar Jan 2013 #16
NewJeffCT Jan 2013 #18
WhoWoodaKnew Jan 2013 #19
Tx4obama Jan 2013 #24
NewJeffCT Jan 2013 #37
DFW Jan 2013 #20
RBInMaine Jan 2013 #35
lastlib Jan 2013 #21
brooklynite Jan 2013 #25
calimary Jan 2013 #27
JDPriestly Jan 2013 #29
RBInMaine Jan 2013 #34
MFM008 Jan 2013 #30
NYC Liberal Jan 2013 #31
RBInMaine Jan 2013 #33
RBInMaine Jan 2013 #32
RBInMaine Jan 2013 #36
CBHagman Jan 2013 #38

Response to napi21 (Original post)

Fri Jan 4, 2013, 08:20 AM

1. Hey minorities, we hate you, but please vote for us!!111



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Response to tridim (Reply #1)

Fri Jan 4, 2013, 08:32 AM

3. They have spent 60 years convincing the poor that some day they too can be rich

Somehow the argument that minorities can some day be "white" is just not as compelling.

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Response to CBGLuthier (Reply #3)

Fri Jan 4, 2013, 10:46 AM

11. Here's how I know their disdain is based in racism: for decades, Republicans/conservatives

have lectured us that if we worked hard enough and do all the right things, we'll then be accepted into "white society" with open arms and the racism will magically disappear. Here's how I know that they're full of shit:

Barack and Michelle Obama are super achievers! They did everything right--coming from humble beginnings, working very hard, and excelling at everything they did. But still, they have been disrespected, hated, ridiculed. Yes, I know and understand that the Clinton's were also hated. However, I have never witnessed the kind of hatred and disrespect of one man and his wife as demonstrated towards the Obamas. Yes, they are Democrats and Republicans hate ALL Democrats!! But being black and especially black and successful generates a special kind of hatred.

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Response to Liberal_Stalwart71 (Reply #11)

Sat Jan 5, 2013, 12:51 AM

23. I second that

The Obamas are above reproach personally. Any Democratic President is going to get drummed up vitriol, but even to tacitly enable the racism out there is beyond the pale.

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Response to CBGLuthier (Reply #3)

Fri Jan 4, 2013, 01:14 PM

17. My guess is that their argument will be

that poor minorities can also be rich, like Herman Cain, Condi Rice and Alberto Gonzalez.

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Response to tridim (Reply #1)

Fri Jan 4, 2013, 09:15 AM

6. It's funny

in a perverse way how they twist themselves into knots trying to bring the people on board who they have spent decades trashing.

it really bothers them, too, because they are so successful in culling so many other groups of people who they have castigated - you see government employees, teachers, the working poor, even some gay folks who are willing members of their coalition. What they do to our brave soldiers - put them into unneeded military action while cutting benefits, and most of the military rings their bell every election.

you can see how it burns them that minorities have the audacity to not fall for whatever bullshit they are selling to try to get them on board with voting against against their best interests.

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Response to Cosmocat (Reply #6)

Sat Jan 5, 2013, 02:35 AM

28. A re-branding is not change. They need to change their minds and actions to help not hurt.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 08:28 AM

2. They thought this four years ago and all they managed to do was double down on the crazy.

I'll believe it when I see it.

Remember Jonathan Krohn? That kid that spoke at CPAC who was supposed to be the GOP's great hope?

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Response to Arkana (Reply #2)

Fri Jan 4, 2013, 08:49 AM

5. Krohn is a Democrat now.

In 2011, the French conservative media Nouvelles de France reveals that Jonathan Krohn is not conservative anymore. In 2012, he confirmed to Politico that he no longer considers himself a conservative, and in fact takes a liberal point of view on many issues, including same-sex marriage and Obamacare. He also says that if he were old enough to vote in the 2012 presidential election, he would vote for Barack Obama. However, he refused to describe himself as liberal, instead rejecting ideological labels entirely. Krohn attributes his change to reading works of philosophers such as Nietzsche and Wittgenstein, and rejected social conservatism first, before rejecting other conservative viewpoints. Krohn stated that he had matured and described his 13-year-old self as "naive".

Conservatives quickly lashed out at Krohn for his reversal. In an article for Salon.com Krohn is critical of partisan politics in general, and conservatives in particular, describing his conservative critics as "scorned right-wingers showing all the maturity of a little boy." In an interview with Jian Ghomeshi on CBC Radio subsequent to the Salon article, Krohn pointed out that his critics were so shallow that they claimed he shouldn't have been reading philosophy at only 17 years of age.

http://en.wikipedia.org/wiki/Jonathan_Krohn

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Response to tridim (Reply #5)

Fri Jan 4, 2013, 09:23 AM

8. Typical GOP: If we can't use you, we hate you.

Jeez. Neitzsche, Wittgenstein, C Wright Mills, Hegel et al should be mandatory reading in middle/high school, and again in college, IMO. Of course the Pubs would thrash and rail against it at every turn.

Another point that caught my eye - the word naive. That actually a very large part of the GOP/Faux demographic -- they simply don't know/haven't looked/don't realize what the world is really about and what the party they follow truly stands for. It's ok for a tween to have a naive worldview, IMO, but not a 40+ year old. Willingly naive, perhaps?

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Response to tridim (Reply #5)

Sat Jan 5, 2013, 12:06 AM

22. Oooops! Thanks for the remidner, tridim. I do

remember reading this now.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 08:39 AM

4. Lipstick and a sombrero don't do much for an elephant

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Response to napi21 (Original post)

Fri Jan 4, 2013, 09:17 AM

7. Yet more breathless main stream media

coverage of the state of the GOP.

They win elections and it is about their PERMANENT REPUBLICAN MAJORITY!

Four years later they are losing elections and it is all about how they are going to come back.

Cause, you know, it is a LIBERAL media.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 10:24 AM

9. Brands change when they realize

the need to reach new demographics and that the "secret formula" needs to change with he times.

The present GOP brand can't cope with either of these things and apparently wants to go back to earlier formulas which even less of the consumers want.

It will also be hard to shift towards the Dems on some ideas since the Dem party has shifted towards the right.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 10:46 AM

10. a comeback? lol, we'll never forget you :) /gets out the roach spray

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Response to napi21 (Original post)

Fri Jan 4, 2013, 10:58 AM

12. Talk is cheap

I'll believe it when the thug party gets behind the dream act and helps kill the DOMA.

LOL!

IOW, I ain't gonna hold my breath waiting for freakrepublic limpball zombies to do anything like that!

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Response to napi21 (Original post)

Fri Jan 4, 2013, 10:59 AM

13. How will they increase their diversity?

They only accept diversity if they meet the other qualifications. Being white, stupid, racist, christian, sexist, and elitist.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 11:25 AM

14. I'm sure the pubs will fake it

as they always have done. Everything related to diversity or moderation is a farce for the GOP.

The sad thing is many people fall for their bullshit.

And right now the GOP's sole aim is outright destruction of our society simply to win reelection.

We could enjoy an economic boom with investment in our country rather than funneling money to the rich who don't need it. The only thing standing is our way is the GOP-controlled house.

Heaven forbid if they somehow ever win the congress and the presidency all at once. America as we know will be destroyed.

The GOP hates America. And I don't mince words.

I hope Obama pulls adopts a modern FDR approach and crushes them. The majority of Americans has his back and will support him the whole way through.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 12:38 PM

15. I can see it now

Hello working people this is your new friendly Republican party. No we still want to gut Social Security and Medicare plus we still hate unions and we think that people who work for a living are not that bright and yes we will screw you over for the rich and if you are a women well you know we really don't think you can make you own choices. But hey we are now the new GOP even if nothing has changed!!! So vote for us sucker !!!

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Response to Pakid (Reply #15)

Sat Jan 5, 2013, 02:27 AM

26. Welcome to DU, Pakid!

Glad you're here! What's troubling is that this, deep down, seems to be exactly where they are mentally, emotionally, and spiritually. Every time I hear one of these assholes speak, I find myself thinking - "you BETTER NOT go strutting around calling yourself a Christian. Because you're anything but! Jesus wouldn't have nickel-and-dimed the poor so the rich could get yet another in a continuing series of breaks!

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Response to napi21 (Original post)

Fri Jan 4, 2013, 01:02 PM

16. When you got a lousy product to sell it will be hard for people to buy it again especially if they

previously brought it and it was defective. The young kids of today are more inclusive and think the GOP are clowns; Fox is not news; and pssst the GOP doesn't like women, gays, black, brown or yellow people (evidenced by Owrongily statement about Asian being hardworking and he couldn't understand why they vote Democratic)

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Response to napi21 (Original post)

Fri Jan 4, 2013, 01:17 PM

18. A lot of people counted them out after 2008

but, Republicans won the House in 2010, only 2 years later.

For president, Republicans ran a boring, uninspired elitist who had a mistake-filled campaign, but they only lost by 4%

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Response to NewJeffCT (Reply #18)

Fri Jan 4, 2013, 05:48 PM

19. Yep. I'm old enough to realize that power between the two parties...

goes back and forth. Anytime one party thinks the other is done is about the time the other makes a comeback. It's just how our system works.

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Response to NewJeffCT (Reply #18)

Sat Jan 5, 2013, 01:01 AM

24. Democrats need a really good Get Out the Vote campaign for 2014


we MUST get The House back if we want to get things done!

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Response to Tx4obama (Reply #24)

Sat Jan 5, 2013, 08:30 AM

37. agreed

I think Democrats kind of took some time to celebrate & also relax after 8 years of Bush, so were already behind Republicans, who hit the ground running once Obama was sworn in.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 05:59 PM

20. They ALWAYS plan a comeback.

Anyone who thinks Rove and the Kochs aren't already plotting for 2014 to be worse (for us) than 2010 is deluding themselves. When you have a billion dollars, you can already buy yourself any material item you want. All that is left is power. They have tasted it and they want more of it.

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Response to DFW (Reply #20)

Sat Jan 5, 2013, 07:24 AM

35. Ain't gonna happen this time though, UNLESS too many "progressives" again decide to disengage.

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Response to napi21 (Original post)

Fri Jan 4, 2013, 08:00 PM

21. To borrow from a Michael Stanley song....:

"How can you come back if you've never gone away?
How can you sing without a song?...."

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Response to napi21 (Original post)

Sat Jan 5, 2013, 02:16 AM

25. No, this is exactly what the Republicans are doing...

...convincing themselves that it's not their policies that are the problem, it's the way they communicate them.

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Response to brooklynite (Reply #25)

Sat Jan 5, 2013, 02:28 AM

27. That's it in a nutshell. It's not HOW they messaged that failed. It's WHAT they messaged.

They got their message out just fine, thank you. But it sucked, so no surprise that the majority didn't buy it.

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Response to napi21 (Original post)

Sat Jan 5, 2013, 02:56 AM

29. The Republicans' real problem is their ideology. It just is not appealing to

young people or minorities who are more social than conservatives are.

The Republican ideology isn't fun. They tried to make it more popular with the Tea Party movement, but it didn't work. They came out looking exactly like what they are: a bunch of mean, old fogies who only like their own kind.

And for them to appeal to young people or minorities they would have to get rid of Rush Limbaugh and some of their other leading spokespeople. That would alienate their base. They are stuck.

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Response to JDPriestly (Reply #29)

Sat Jan 5, 2013, 07:23 AM

34. Exactly ! They have gone TEACRAZY. A few token minority TeaRadicals won't fix their REAL problem.

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Response to napi21 (Original post)

Sat Jan 5, 2013, 03:54 AM

30. cant come back

They STILL have the same problems, as long as they do they will learn the hard way. They will lose the house in 14 if this keeps up.

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Response to napi21 (Original post)

Sat Jan 5, 2013, 04:07 AM

31. Republicans don't get it. They think their image is the problem.

Thus they will try to change their image but it won't work because the real problem is their policies. It doesn't matter if they run people like Sarah Palin or Marco Rubio if they're still peddling the same old bullshit.

Are their policy positions going to change? Are they going to support marriage equality? Women's rights and choice? Health care reform? Support veterans? Will they support programs that help the poor? How about supporting basic shit like federal relief for fucking hurricanes?

If not then this "reinvention" will be dead in the water. Who cares if they run a Hispanic candidate, or a black candidate, or a female candidate, if their policies are literally no different from Romney's or Boehner's or Bachmann's?

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Response to NYC Liberal (Reply #31)

Sat Jan 5, 2013, 07:21 AM

33. Exactly. Herman Cain would never get the same kind of support as Obama. They think we are stupid.

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Response to napi21 (Original post)

Sat Jan 5, 2013, 07:20 AM

32. It is an IDEOLOGY problem and a POLICY problem and a GOVERNING problem. Tokenism won't work.

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Response to napi21 (Original post)

Sat Jan 5, 2013, 07:29 AM

36. More diversity? How about Herman Cain? Allen West? Palin? Bachman? Hahaha... They don't get it.

Tokenism won't cut it. They have had PLENTY of prominent faces of "diversity" out there with certain women, minority candidates, etc. Their IDEOLOGY and their POLICIES are their real problem, and those WILL NOT CHANGE A DAMN BIT.

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Response to napi21 (Original post)

Sat Jan 5, 2013, 08:32 AM

38. The term "spokespeople" says it all.

Marketing, not substance.

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