Tagg Romney: Mitt had “no desire” to run

A behind the scenes account in the Boston Globe finds cluelessness at the Romney campaign's highest levels

BY DAVID DALEY

Just how bad was Mitt Romney’s campaign? So bad that top Republican officials are now trying to “reverse engineer” his race to make sure no GOP candidate ever makes the same mistakes.

According to a behind-the-scenes story of the Romney campaign in today’s Boston Globe — by reporters Michael Kranish and Scott Holman, who co-authored the biography “The Real Romney” — Mitt’s aides are still in disbelief over what hit them.

It describes a campaign that was deeply divided on whether to run on Romney’s biography or on his business record. Ultimately, the paper reports, Romney sided with campaign manager Stuart Stevens rather than with the family members who wanted to stress his biography.

Among the revelations in the story:

* Romney’s Ohio director had no idea what Obama’s campaign was doing with all of its ground-game power. In a hilarious quote, Rich Beeson tells the paper: “Now I know what they were doing with all the staffs and ­offices. They were literally creating a one-to-one contact with voters.”

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more:
http://www.salon.com/2012/12/23/tagg_romney_mitt_had_no_desire_to_run/

Link to Boston Globe article:
http://www.boston.com/news/politics/2012/president/2012/12/23/the-story-behind-mitt-romney-loss-the-presidential-campaign-president-obama/2QWkUB9pJgVIi1mAcIhQjL/story.html