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Tue Dec 11, 2012, 11:37 AM

Karl Rove won’t surrender race card


The disgusting racial codes in his super PAC's new ad suggest the GOP will never stop pitting us against each other

BY DAVID SIROTA


Lee Atwater’s claim to fame was his pioneering use of racially divisive imagery in political messages that, superficially, didn’t seem to be about race at all. The most infamous examples, of course, were Atwater ads like the “Revolving Door” and the Willie Horton spots. Under the guise of a colorblind message about criminal justice, those spots homed in on African-American criminals in a deliberate effort to stoke racial fears among whites. In employing such a formula, the ads embodied the now-standard dog-whistle tactic for racial messaging — a tactic that itself was an outgrowth of Atwater’s guiding political principle about euphemistic language.

“You start out in 1954 by saying, ‘Nigger, nigger, nigger,’” he said. “By 1968 you can’t say ‘nigger’ — that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract. Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites.”

Though Atwater made those comments and those ads a generation ago, they are — sadly — not outdated tactics merely for debate among historians. They are particularly relevant this week thanks to a new television ad campaign launched by Atwater’s friend and protégé Karl Rove.

Constructed by Rove’s Crossroads GPS, the spot is airing on cable throughout the nation and focuses on what Atwater would call “totally economy things.” View the ad here — and make sure to closely watch the visual presentation:



-snip-

continue reading:
http://www.salon.com/2012/12/10/karl_rove_wont_surrender_race_card/

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Reply Karl Rove won’t surrender race card (Original post)
DonViejo Dec 2012 OP
The Magistrate Dec 2012 #1
bemildred Dec 2012 #3
Sunlei Dec 2012 #2

Response to DonViejo (Original post)

Tue Dec 11, 2012, 12:16 PM

1. Of Course Not, Sir: That and Gay-Bashing is All He Really Ever Had

The truth is, he has a very limited set of tools, and these were keyed to Southern politics a few decades ago. By now, he is very much 'a battleship admiral in a carrier war'....

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Response to The Magistrate (Reply #1)

Wed Dec 12, 2012, 09:38 AM

3. +1.

Quite correct Sir, divide-and-rule is all they have, all they have ever had. That is why our President keeps banging on the bring us together idea. It is good strategy.

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Response to DonViejo (Original post)

Tue Dec 11, 2012, 12:17 PM

2. permanent ink in their airbrush spay tan will fix them.

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