The youth vote was crucial to Obama’s 2012 victory
Looking back on the 2012 election, young voters proved to be even more crucial to President Obama’s winning coalition than in 2008.
Voters between the ages of 18 and 29 made up 19 percent of the electorate, up from 18 percent in 2008, and 17 percent in 2004.
Moreover, a study done by the Center for Information and Research on Civic Learning and Engagement (CIRCLE) determined that if no one under the age of 30 had voted, the electoral votes of Ohio, Pennsylvania, Virginia and Florida, and therefore the Electoral College, would have swung to Romney.
1. The tide is turning against the baby boomers and WW2 generation
generation y (still not fully of voting age, or voting participation) is the largest generation ever, and they are quite liberal (especially on social issues). By 2020, the largest % of voters will be born in 1980 or later.
They hyped that young voters were not as interested this time around but they failed to understand that the 2008 young voters had a higher probability of voting regularly than someone that had never voted. The 18 to 22 year olds that did not have a chance to vote in 2008 are just a new group. While the now 22 to 26 years that voted in 2008 probably had a higher increase of voting now then previous election cycle groups.