Facebook’s Election 2012 Roundup: Big Bird, ‘Binders Full Of Women’ Won Big
Facebook was more than just a place to share political opinions during the 2012 U.S. general election, with the company itself releasing a suite of tools and apps to help voters find their polling place, connect with each other, and keep track in real time of who said they voted and where around the country. Facebook kept track of self-declared users who voted through posts and through an “I’m Voting” app it worked on with CNN.
One academic study even found Facebook may have responsible for boosting turnout among young voters.
But now Facebook itself is revealing some of its own internal measures of just how many people and what types used Facebook on Election Day, and for what purposes. On Friday, Facebook posted a roundup of results from its 2012 Election-themed user activity on its Data Science page.
Here’s some of the more interesting findings about Facebook users and the 2012 Election: