Weigel takes stock of the GOP's ineffective outside-money operation:
In the grand sweep of American politics, never has so much money been spent for so little gain. Up to $40 million of outside money was poured into Ohio to beat Brown. American Crossroads spent nearly $105 million on its campaigns nationally. Restore Our Future, the pro-Romney super PAC, spent nearly $143 million. Just those two groups, combined, spent more than the 2000 Rove-led presidential campaign of George W. Bush.
The difference: These guys lost. Both Restore Our Future and American Crossroads shoveled money into swing states and bluer "reach" states, trying to soften them up for Mitt Romney. "In the month of August," said Restore Our Future’s Charlie Spies to reporter Andrew Kroll, "we were one of the key things keeping Mitt Romney afloat." It spent $21 million that month, in an attempt—don’t say "coordinated"!—to keep Romney competitive while the candidate held back and raised money. It did keep the race close. But Romney lost all but one swing state, North Carolina.