Mon Nov 12, 2012, 01:56 PM
monmouth3 (3,871 posts)
For Obama Campaign, TV Shows Were the "Tell"
By: Ted Johnson
The day after the election, the Washington Post published a lengthy piece that pulled the curtain on the Obama campaign and how it turned out the vote.
One detail: TV viewing habits. Scott Wilson and Philip Rucker write, "Some of that expensive new data included viewer habits, collected by cable companies, that provided clues to voter traits and preferences. In a race where middle-class female voters were courted by both camps, the Obama campaign advertised heavily on the CBS sitcom “2 Broke Girls,” according to a Yahoo analysis of Federal Elections Commission data. The campaign bought detailed voter updates, issued every two weeks.
"The tools allowed campaign officials to determine — on a house by house basis, rather than on a Zip-code-by-Zip-code basis – how people were likely to vote and whether they were likely to vote at all."
Posted: Thu, November 08, 2012, 3:11 PM
Read more: http://www.wilshireandwashington.com/2012/11/for-obama-campaign-tv-shows-were-the-tell.html#ixzz2C23bJBjJ
4 replies, 1443 views
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Replies to this discussion thread
For Obama Campaign, TV Shows Were the "Tell" (Original post)
Response to monmouth3 (Original post)
Mon Nov 12, 2012, 02:06 PM
Kolesar (30,872 posts)
2. The set top box, or "terminal" for digital cable TV might send your viewing choice back...
...to the company. The cable company can use that information to sell ads for products. This is a beneficial use for that technology.
Response to Dubster (Reply #3)
Mon Nov 12, 2012, 02:19 PM
arcane1 (38,613 posts)
4. Their problem isn't their message, it's their ideas
Changing the message just means coming up with new lies to hide the same failed ideas. Hopefully enough people will see right through that.