HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » Politics 2014 (Forum) » For Obama Campaign, TV Sh...
Introducing Discussionist: A new forum by the creators of DU

Mon Nov 12, 2012, 12:56 PM

For Obama Campaign, TV Shows Were the "Tell"

By: Ted Johnson

The day after the election, the Washington Post published a lengthy piece that pulled the curtain on the Obama campaign and how it turned out the vote.

One detail: TV viewing habits. Scott Wilson and Philip Rucker write, "Some of that expensive new data included viewer habits, collected by cable companies, that provided clues to voter traits and preferences. In a race where middle-class female voters were courted by both camps, the Obama campaign advertised heavily on the CBS sitcom 2 Broke Girls, according to a Yahoo analysis of Federal Elections Commission data. The campaign bought detailed voter updates, issued every two weeks.

"The tools allowed campaign officials to determine on a house by house basis, rather than on a Zip-code-by-Zip-code basis how people were likely to vote and whether they were likely to vote at all."

Posted: Thu, November 08, 2012, 3:11 PM

Read more: http://www.wilshireandwashington.com/2012/11/for-obama-campaign-tv-shows-were-the-tell.html#ixzz2C23bJBjJ

4 replies, 1222 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 4 replies Author Time Post
Reply For Obama Campaign, TV Shows Were the "Tell" (Original post)
monmouth3 Nov 2012 OP
SubgeniusHasSlack Nov 2012 #1
Kolesar Nov 2012 #2
Dubster Nov 2012 #3
arcane1 Nov 2012 #4

Response to monmouth3 (Original post)

Mon Nov 12, 2012, 01:04 PM

1. OFA made extensive use of the cutting edge marketing automation softwares

 

while rMoney did not invest in them.

Big difference.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to monmouth3 (Original post)

Mon Nov 12, 2012, 01:06 PM

2. The set top box, or "terminal" for digital cable TV might send your viewing choice back...

...to the company. The cable company can use that information to sell ads for products. This is a beneficial use for that technology.

Reply to this post

Back to top Alert abuse Link here Permalink


Response to monmouth3 (Original post)

Mon Nov 12, 2012, 01:15 PM

3. Spam deleted by gkhouston (MIR Team)

 

Reply to this post

Back to top Alert abuse Link here Permalink


Response to Dubster (Reply #3)

Mon Nov 12, 2012, 01:19 PM

4. Their problem isn't their message, it's their ideas

Changing the message just means coming up with new lies to hide the same failed ideas. Hopefully enough people will see right through that.

Reply to this post

Back to top Alert abuse Link here Permalink

Reply to this thread