What the experts are saying about Emerson's methodology
Please note, this is not about the numbers presented, but the methodology behind the poll itself.
Let's start with Nate Cohn of the NYT Upshot:
Really glad we have another automated pollster jumping into the mix.
https://twitter.com/Nate_Cohn/status/770272846446792704
If you're writing up polls that don't have any means to contact vtrs without a landline, you're wasting everyone's time--most of all, yours
https://twitter.com/Nate_Cohn/status/770300214112579585
I do think that some private firms with have tons of resources/data can model LL-only samples well. But that's not Emerson, Gravis, etc
https://twitter.com/Nate_Cohn/status/770301961988177921
Harry Enten of 538:
First Tweet is in response to Nate Cohn's quip about automated pollsters:
@nate_cohn You sound about as glad as I did when I heard that Ronald McDonald was just a made up character .
https://twitter.com/ForecasterEnten/status/770273297716183040
IVR (or live phone) without a cell-phone component https://t.co/z7DawGpDaL
https://twitter.com/ForecasterEnten/status/770275857881501696
The link in the Tweet is to a clip from "The Other Guys" where The Rock and Sam Jackson leap to their deaths.
So yeah, probably not a great poll...