Mitt Romney wants Republicans confident, President Obama wants Democrats scared
....Democrats have long seemed to believe they’ve got this election in the bag. That changed with the first debate (in part because the first debate really did make it likelier that Romney would win the election). So rather than comfort worried Democrats or strut about their debate win, the Obama campaign, in the final weeks of the election, is trying to scare its base, to persuade them that Republicans really could retake the White House. That gives their people a reason to go vote. And if their people have a reason to vote, the Obama campaign’s ground game will do the rest.
The bottom line is that Boston fears scared Republicans won’t vote and Chicago fears confident Democrats won’t vote. And so, in this final stretch, Boston wants Republicans confident and Chicago wants Democrats scared. Keep that in mind as you read the spin.
What do campaigns this is the best strategy: giving the voters the sense their guy is a winner, that voters will jump on the bandwagon? OR, scaring voters into GOTV by pushing the meme their guy could lose without good turnout.