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Wed Oct 24, 2012, 02:59 PM

Romney says he's winning. It's a bluff..

In recent days, the vibe emanating from Mitt Romney’s campaign has grown downright giddy. Despite a lack of any evident positive momentum over the last week — indeed, in the face of a slight decline from its post-Denver high — the Romney camp is suddenly bursting with talk that it will not only win but win handily. (“We’re going to win,” said one of the former Massachusetts governor’s closest advisers. “Seriously, 305 electoral votes.”)

This is a bluff. Romney is carefully attempting to project an atmosphere of momentum, in the hopes of winning positive media coverage and, thus, creating a self-fulfilling prophecy.


Over the last week, Romney’s campaign has orchestrated a series of high-profile gambits in order to feed its momentum narrative. Last week, for instance, Romney’s campaign blared out the news that it was pulling resources out of North Carolina. The battleground was shifting! Romney on the offensive! On closer inspection, it turned out that Romney was shifting exactly one staffer. It is true that Romney leads in North Carolina, and it is probably his most favorable battleground state. But the decision to have a staffer move out of state, with a marching band and sound trucks in tow to spread the news far and wide, signals a deliberate strategy to create a narrative,


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WOAH! CHILL!

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Reply Romney says he's winning. It's a bluff.. (Original post)
courseofhistory Oct 2012 OP
wilt the stilt Oct 2012 #1
richmwill Oct 2012 #2

Response to courseofhistory (Original post)

Wed Oct 24, 2012, 03:24 PM

1. In sales this is called the assumptive close

It's one of the techniques really crappy sales people use to try to close a deal. Rove used it in 2000 and 2004. He lost in 2000 and barely won in 2004. It's a really old shitty technique that in my estimation never works. Next time go to a car dealer and watch them try to use it on you.

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Response to courseofhistory (Original post)

Wed Oct 24, 2012, 03:37 PM

2. Reminds me of Bob Dole constantly saying "We're going to win!" in 1996 (n/t)

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