Media Will Promote A Horse Race Because They Want The Ad $

[stopbush]

It's a simple, self-serving business decision. The networks want the hundreds of millions in political ad $ that will be spent until the election.

Declaring the race neck-and-neck keeps both sides spending like crazy.

Declaring the race all but over causes the $ to stop flowing.

Donors who feel a loss is inevitable don't spend their good money chasing a lost cause. Donors who feel their candidate has it in the bag can also back off on their donations.

That means no money for the campaigns & super pacs. That means no money for the TV networks.

It's simple when you think about it.

[arcane1]

1. Yep. People are more likely to tune in if the polls are close, thus more likely to see ads.

The media, in the end, is the big beneficiary of Citizens United.

[jody]

2. Exactly nt

[HopeHoops]

3. No shit.

[TDale313]

4. Exactly.

The media needs a close race.

[Wellstone ruled]

5. Bingo!!!!!!

The facts sure do hurt,Media Whores.

[Arkansas Granny]

6. That's the same reason they pump up any kind of controversy they can find to report.

If they can get higher numbers of viewers, they can charge more for their ad $$$. So they make controversy where there is none, just to get the viewing public to tune in.