Richard Dawkins on Beautiful Minds - BBC Four Wed April 25

I mean, why not?

a bit dour and way to straightforward for the current populations imagination......

now, if he were to appear on American Idol, just in the audience and be seen on the tele....then you might have something......

way TOO straightforward

But the ROFL smiley would probably be better.

I think you know this already. But it took THREE YEARS to get Jonathan Miller's Atheism: A Rough History of Disbelief onto U.S. TV.

Even then, it only appeared on PBS. Which, in the U.S., is the media equivalent of renting a projector and showing it on a barn wall somewhere in North Dakota.

Oh, and the name had to be changed. That A-word SCARES most Americans. As even Wikipedia reported:

PBS's usual corporate sponsors were not enthusiastic about the series.

Bwah! That's sort of like saying, "The Imam was not enthusiastic about the pork chops."

After a title change (including removal of the word "atheism"), the series was finally underwritten by the Center for Inquiry, the American Ethical Union, the American Humanist Association, the Institute for Humanist Studies, and the HKH Foundation (Harold K. Hochschild Foundation).

http://en.wikipedia.org/wiki/Atheism:_A_Rough_History_of_Disbelief