New TV channel run exclusively by fully veiled women

By Sarah El Sirgany, Special to CNN
updated 10:03 AM EDT, Tue July 31, 2012

CNN) -- After graduating from the mass communication department of Cairo University, Heba Seraq-Eddin couldn't find a job. Potential employers turned her down, she says, because of her veil. Heba wears the niqab, the black fabric that covers her whole face, except for the eyes.

"I used to tell them I won't appear on camera, my niqab won't be visible," recalls Serag-Eddin, trained as a director and camera operator. But there were no job offers and she felt that the networks rejected the very concept of the niqab in the workplace.

Then she came across an ad for a new TV channel called Maria, run exclusively by niqab-clad women. She was hired right away.

Maria, the first channel of its kind anywhere, kicked off with the Muslim holy month of Ramadan on July 20. Until it gets more funding and staff, it's a daily four-hour broadcast on its mother channel, Al-Omma, an independent channel seen in the Middle East.

http://www.cnn.com/2012/07/31/world/africa/egypt-veiled-tv/index.html?iref=allsearch

Video at link.