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Wed Oct 24, 2012, 05:28 PM

Lance Armstrong question.

I am doing some research for work and am having trouble answering a specific question -- so I thought I'd ask the experts.

Does anyone know how much money Lance Armstrong generated for the cycling industry over the years of his career? I don't mean his personal income from winnings or endorsements -- but in general.

Thanks very much!

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Arrow 5 replies Author Time Post
Reply Lance Armstrong question. (Original post)
greatauntoftriplets Oct 2012 OP
wtmusic Oct 2012 #1
greatauntoftriplets Oct 2012 #2
jberryhill Jan 2013 #4
krik65 Dec 2012 #3
robinkc Jan 2013 #5

Response to greatauntoftriplets (Original post)

Wed Oct 24, 2012, 06:22 PM

1. Hard to quantify.

What has Tiger done for golf, or Michael Jordan for basketball? Lance probably added hundreds of millions of dollars to the take on TV alone. Then there is merchandising, endorsements, and the ineffable value of interest in the sport, which boosted sales of products Lance wasn't even directly associated with.

Here is something which may give you a general feel:

(Reuters) - The Versus sports cable TV network is shifting into higher gear as the comeback of seven-time Tour de France winner Lance Armstrong pulls in more U.S. viewers for the noted bicycle road race.

<>

Through the first nine days of the Tour, Versus viewer numbers are up 83 percent from last year, as well as 18 percent from 2005 when Armstrong last raced. In addition, traffic on Versus.com has soared 131 percent and the website has generated 6 million video views compared with 6.5 million for the entire race last year."

http://www.reuters.com/article/2009/07/15/us-versus-idUSTRE56E8IB20090715

IMO it's entirely reasonable to assume Lance was responsible for an 18% increase in cycling interest in the U.S., and all the money that that entails. Internationally, he probably increased interest but percentage-wise, in the low single digits.

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Response to wtmusic (Reply #1)

Wed Oct 24, 2012, 06:54 PM

2. Thanks very much! This helps.

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Response to wtmusic (Reply #1)

Sun Jan 13, 2013, 07:08 PM

4. The TV coverage of the Tour itself is its own sell


The helicopter shots of the French countryside are doing a whole lot for French tourism. My wife isn't all that interested in the race, but will watch the Tour with me just for the camera work.

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Response to greatauntoftriplets (Original post)

Fri Dec 7, 2012, 12:27 PM

3. Krik Edward

 

Thanks you for the sharing good information with us

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Response to greatauntoftriplets (Original post)

Tue Jan 15, 2013, 09:41 AM

5. European countryside

I try to watch alot of pro races in Europe on Youtube,seeing the countryside makes it difficult to watch the actual race!

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