Pasadena officials approve up to five years of NFL games at Rose Bowl
Pasadena, Calif. officials approved a measure that allows an expansion of the permissible number of annual events at the Rose Bowl from 12 to 25 a year, a stepping stone that could bring the NFL back to the Los Angeles area, reports the Pasadena Sun.
Renovations to the Rose Bowl, once budgeted at $152 million, have grown to almost $200 million. Allowing a NFL team to play at the 90-year-old stadium for up to 13 Sundays a year could mean big dollars to the community.
“We have a fiduciary responsibility to the whole city to take the next step,” Councilwoman Margaret McAustin said. I’m not excited about the NFL, and clearly are not excited, but it’s the responsible thing to do.”. Barrett Sports Group, a Manhattan Beach consulting firm hired by the city, projects an NFL lease could raise from $5 million to as much as $10 million for the venue each year.
Pasadena City Council members voted 7-1 to increase the number of events allowed at the Rose Bowl from the current 12 a year to 25 if a deal is struck with an NFL team.
The NFL has not had a Los Angeles based team since the end of the 1994 season when the Raiders moved back to Oakland and the Rams moved to St. Louis.