An executive for the Stamford (Conn.) Advocate apologized Thursday for the appearance of a gun show ad next to a news story about the resumption of classes for Sandy Hook Elementary School students for the first time since the shootings that killed 20 children and six adults Dec. 14.
A photograph of the juxtaposition of the article and an ad for the "East Coast Fine Arms Show" quickly made the rounds on Twitter.
Media critic Jim Romenesko weighed in, asking, "Shouldn't it be standard operating procedure at this point to make sure there aren't gun ads next to school shooting-related stories?"
In an e-mail, Paul Farrell, Group Publisher for Hearst Media Services in Connecticut, said:
Our newspapers should not be running gun ads — including ads for antique and collectible gun shows — next to stories about Sandy Hook. It's insensitive, and it shouldn't have happened. It was an oversight, and we apologize for it. We have taken steps to make sure it doesn't happen again.