How the NRA is winning

It’s easy to think that in the wake of Wayne LaPierre’s angry press conference and the National Rifle Association’s tin-eared web video on President Obama’s daughters that the NRA is losing — and losing badly — in the fight over the proper place for guns in American society.

Easy and likely incorrect.

There’s little doubt that the inside-the-Beltway crowd and those who have been longtime advocates of more gun control laws are outraged by the brash style that the NRA has adopted following the shootings in Newtown, Conn.

But, there’s also plenty of evidence to suggest that the NRA is regarded entirely differently in the country at large. Polling conducted by NBC News and the Wall Street Journal this week showed 41 percent of people had a favorable opinion of the NRA, while 34 percent viewed it unfavorably, a margin largely unchanged from a similar survey conducted in January 2011.

And a look at the longer-term trend line on views of the NRA by Gallup suggests a striking consistency in the overall impression Americans have of the gun rights group.