One Cookie, 2 Versions: Why Girl Scout Smores Wont All Be the Same
'After 100 years of selling cookies, the Girl Scouts have come up with two new flavors. It may seem odd that it took a century when the inspiration was right under their noses: s’mores. The Girl Scouts first published a recipe for the quintessential campfire snack in 1927.
The two newcomers share the same name, Girl Scout S’mores, but play separate variations on the theme of chocolate, marshmallow and graham cracker. In a bit of hairsplitting worthy of a merit badge for marketing, one is billed as “crispy” and the other as “crunchy.”
The crispy cookie is a thick slab of graham cracker coated with a fine layer of sweet white frosting and a much thicker one of chocolate, produced by ABC Bakers, of Richmond, Va. The crunchy cookie is a graham sandwich filled with a layer of chocolate and another of marshmallowlike icing, produced by Little Brownie Bakers, of Louisville, Ky.
Why two versions? The Scouts need two manufacturers to meet the demand for two million boxes of cookies a year; presented with the idea for S’mores, each bakery took its own approach. As connoisseurs know, there are regional variations in the popular Thin Mint cookies, and strong similarities between Samoas and Caramel deLites.
Neither of the S’mores has been seared over embers under the stars, as prescribed in that 1927 recipe for “Some More.” But early taste tests online, and among The New York Times’s Food staff, showed a slight preference for the sandwich cookie, for its balanced sweetness and tender, fudgelike center.'>>>
https://www.nytimes.com/2017/01/13/dining/smores-girl-scout-cookies.html?
