Shepherds Beer taps Palestinian market
Source: Jerusalem Post
Family-run brewery showcases new flavors.
"Brewed by brothers for friends” is the slogan of Shepherds Beer, the handcrafted local brew that was introduced to the Palestinian market recently.
A family business based in Bir Zeit in the West Bank, the brand-new business is overseen by 27-year-old Alaa Sayej, oldest of three brothers, CEO of the company, and tour guide for The Media Line’s visit.
In mid-June, after many months of delay due to logistic and licensing issues, the Sayej brothers finally bottled the first batch of 2,000 bottles of their Blonde Pilsner Lager recipe. A week later, two additional flavors, the Amber Ale and the Stout, invaded bars and restaurants in Christian cities across the West Bank.
“It was a fastidious and challenging launch, but the results after only five weeks are really positive and encouraging. We received many orders from bars, restaurants and retailers,” Sayej, who previously studied business and spent time working in a bank before moving into beverages, told The Media Line.
Read more: http://www.jpost.com/Not-Just-News/Shepherds-Beer-taps-Palestinian-market-410633
