Why the Clean Tech Boom Went Bust
John Doerr was crying. The billionaire venture capitalist had come to the end of his now-famous March 8, 2007, TED talk on climate change and renewable energy, and his emotions were getting the better of him. Doerr had begun by describing how his teenage daughter told him that it was up to his generation to fix global warming, since they had caused it. After detailing how the public and private sectors had so far failed at this, Doerr, who made his fortune investing early in companies that became some of Silicon Valley’s biggest names—Netscape, Amazon.com, and Google, among others—exhorted the audience and his peers (largely one and the same) to band together and transform the nation’s energy supply. “I really, really hope we multiply all of our energy, all of our talent, and all of our influence to solve this problem,” he said, falling silent as he fought back tears. “Because if we do, I can look forward to the conversation I’m going to have with my daughter in 20 years.”
As usual, Doerr’s timing was perfect. Just weeks earlier, Al Gore’s An Inconvenient Truth had won an Oscar for best documentary. (Gore is now a partner in Doerr’s green tech team at the VC firm Kleiner Perkins Caufield & Byers.) Interest in climate change had never been higher. And as the economy recovered from the dual shocks of the Internet bubble and 9/11, Doerr’s fellow Silicon Valley VCs were already looking to clean technology as the next big thing. What followed was yet another Silicon Valley gold rush, as the firms on Sand Hill Road were pulled along by the promise of new fortunes and the hope that they would be the ones to wean America off of fossil fuels. The entrepreneurs and tech investors who had transformed media and communications were ready to make Silicon Valley the Saudi Arabia of clean energy.
Never mind the fact that green technology had been struggling to achieve critical mass for decades. “You had folks who came in with the hubris to say, ‘I know these guys have been working on this for 50 years,’” says Andrew Beebe, chief commercial officer for Suntech, the Chinese solar manufacturer. “‘But I’ve got $50 million and I can blow the doors off this thing.’”
In 2005, VC investment in clean tech measured in the hundreds of millions of dollars. The following year, it ballooned to $1.75 billion, according to the National Venture Capital Association. By 2008, the year after Doerr’s speech, it had leaped to $4.1 billion. And the federal government followed. Through a mix of loans, subsidies, and tax breaks, it directed roughly $44.5 billion into the sector between late 2009 and late 2011. Avarice, altruism, and policy had aligned to fuel a spectacular boom.
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http://www.wired.com/magazine/2012/01/ff_solyndra/
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