Mon Jun 4, 2012, 07:22 PM
Omaha Steve (36,072 posts)
NLC Coms (union job) Opening
Position: Strategic Communications Specialist
Salary Range: Commensurate with experience
Benefits: Full medical and dental coverage for employees and immediate family; pension; life insurance
Reports to: Vice President for Marketing and Communications
The Strategic Communications Specialist reports directly to the Vice President for Marketing and Communications and is responsible for ongoing communication via the National Labor College online properties and print materials, building brand awareness and assisting with marketing initiatives. This is a bargaining unit position in the Washington-Baltimore Newspaper Guild.
Duties and Responsibilities
∑ Work as a key member and team player of the marketing/communications team to write and produce engaging and effective content.
∑ Conceive and execute email marketing programs to increase student enrollment, retention, and conversion rates.
∑ Build brand awareness by managing content, look, feel, and function of all NLC communications as well as helping to drive external traffic to NLC.edu by keeping sites fresh and current.
∑ Collaborate with other departments and partners to schedule, track, and manage projects such as recruitment, registration, and commencement.
∑ Produce feature content for all media including student testimonials, microsites, interactive, and other programmatic content.
∑ Create a consistent editorial style for communications components and ensure one voice across platforms.
∑ Produce, or act as liaison with firms that produce, related public relations materials, advertising, and marketing collateral.
∑ Manage and evaluate effectiveness of electronic communications, advertising, and electronic marketing initiatives.
∑ Participate in daily maintenance of the NLC website and sites such as Facebook by managing content updates, content management system maintenance, and posting photographs, videos, documents, PDFs, and graphic images.
∑ Maintain integrity and quality of website, including content and navigation, through ongoing review and maintenance, updating out-of-date content, and purging/archiving of expired content.
∑ Recommend and initiate use of new technologies and improvements to site operations.
∑ Bachelorís Degree and/or equivalent experience with strong preference for the following:
∑ Preferably at least 5-7 years of experience working on a non-profit and/or higher education website.
∑ Must be pro-active and self-starter.
∑ Experience using common content management systems such as Red Dot, Expression Engine, WordPress, Drupal, and Joomla.
∑ Well-rounded, creative type with a talent for communicating online and excellent writing skills.
∑ Willingness to take on routine tasks as needed, team player, and a positive attitude are necessary.
∑ Ability to manage multiple projects and meet tight deadlines.
∑ Flexibility with work schedule; this position requires occasional evening and weekend work, and travel.
∑ Ability to code HTML and CSS without a WYSIWYG editor preferred.
∑ Blogging experience and Photoshop skills are a plus.
∑ Familiarity with the labor movement, higher education, and/or online education is a bonus.
∑ Experience working with diverse groups of stakeholders, being calm under pressure.
National Labor College
The National Labor College is a fast-growing non-profit institution associated with, and supported by, the American labor movement, that provides a rigorous, high-quality online undergraduate experience for adult learners and continuing education programs for union members and leaders. Since becoming an upper division degree-granting institution in 1997, the National Labor College has awarded over 600 bachelorís degrees in various labor studies fields. The College is accredited by the Middle States Commission on Higher Education.
Interested applicants should send a cover letter, resume and writing samples and examples of prior work to: email@example.com
Paper submissions should be submitted to:
Attention: Strategic Communication Specialist
National Labor College
10000 New Hampshire Avenue
Silver Spring, MD 20903
Applications will be accepted until the position is filled, but review of applicants will begin immediately.
For more information about the college and its programs, please go to www.nlc.edu
The National Labor College is committed to equal opportunity. Women, persons of color, ethnic minorities, veterans, and persons with disabilities are strongly encouraged to apply.
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