Wed Oct 16, 2013, 04:07 AM
DeSwiss (27,137 posts)
Fukishima firm unveils new mascot called 'Fukuppy'. No, seriously.
Just when you think things couldn't get any worse for Fukishima: Firm unveils new mascot called 'Fukuppy'
The Daily Mail
By Steve Nolan
PUBLISHED: 10:19 EST, 15 October 2013 | UPDATED: 12:47 EST, 15 October 2013
Oops: Fukushima Industries is reconsidering the name of its mascot - Fukuppy
With its friendly face and welcoming greeting, a Japanese fridge manufacturer's new mascot was supposed to amuse visitors to the firm's website. But the egg-shaped character has caused an online outbreak of the sniggers for all the wrong reasons. Fukushima Industries says it is now considering rebranding its cute but somewhat awkwardly named mascot - 'Fukuppy'.
The bizarre character, which has wings and red shoes, has become the source of much ridicule on Japanese social media sites since he was unveiled in April. He greets visitors to the company's website with a friendly 'I'm Fukuppy. Nice to meet you.'
But rather than intending to amuse or offend, the unusual moniker, which is unlikely to inspire confidence among consumers regarding the reliability of the firm's products, is meant to reflect the company's ethos.
- You know what's not lost in translation? Becquerels and millisieverts of radiation. We all know what they mean. At least we do now......
3 replies, 553 views
Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Fukishima firm unveils new mascot called 'Fukuppy'. No, seriously. (Original post)
|Dark n Stormy Knight||Oct 2013||#1|
Response to DeSwiss (Original post)
Wed Oct 16, 2013, 07:23 AM
chervilant (8,223 posts)
2. The company's ethos?
An egg with wings? And red "shoes"? I find it offensive that "companies" feel that it's necessary to spend money on developing childish visual images to represent their "ethos."
(PS. Does this company have any ties with TEPCO?)