Google? Evil? You have no idea
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Google knew us in the abstract, but it needed direct, firsthand, brain stem access. It set its sights on what we're working on; what we're writing to friends and family; what we're talking about; and what files and data we've squirreled away on our computers. Enter Google Apps, Gmail, Google Drive, Google Voice, and the seemingly unavoidable G+. Now Google had access to all of it, from our love notes to our vacation photos to our phone calls with Mom. It's all part of the database and about as benign as dropping a kitten in a Cuisinart.
A wrinkle arose when consumers started moving away from PCs and onto mobile devices -- a new platform with new interfaces, new content formats, and a new app model. We definitely need to own that, Google cried, and let's not stop at top-level software. Let's drill down to the silicon and develop a mobile OS and offer our own hardware: phones, netbooks, USB dongles. We'll not only influence all mobile users in some way, we'll have a huge and growing swath of them where it counts.
But Google can't glean dreams from fingertips. Let's strap an industrial device directly to their heads. Thus, Google Glass was born. It knows where you are; it knows whom you're talking to and in what language; it knows what pictures you're snapping; it knows when you've been bad or good; and it knows when you are sleeping. Santa works for Google now.
Luddites, get in line
You may ask: "But what about folks who are still off the Web or can't afford Cylon headgear?" Easy fix, we'll bring the Internet to them through Google Fiber. If that doesn't work, we'll use powerline technology to track them through their fuse boxes via our new, benevolently named Google Energy division. Burning wood in upstate Vermont? No problem, we'll co-opt the technology we developed in conjunction with the U.S. and European intelligence community (military-industrial complex to you hardcore theorists) and track your backward, hillbilly butts via Googlesats, which power Google Earth and Google Maps. Whew, all bases covered.
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It goes on with more examples: http://www.infoworld.com/t/cringely/google-evil-you-have-no-idea-238288
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