Thu Feb 14, 2013, 08:25 PM
kpete (51,308 posts)
NYT Magazine: “They were playing chess while we were playing checkers,”
Loooooong NYT magazine article on republicans, young voters, and technology just posted
“Then, once people think we’ve gotten them through the worst,” Jacobson said, “we pile on more — just the way Obama did.” He put up Slide 26, titled, “Running Up the Score.” “Obama was the very first candidate to appear on Reddit. We ask our clients, ‘Do you know what Reddit is?’ And only one of them did. Then we show them this photo of Obama hugging his wife with the caption ‘Four more years’ — an image no conservative likes. And we tell them, ‘Because of the way the Obama campaign used things like Reddit, that photo is the single-most popular image ever seen on Twitter or Facebook.’ Just to make sure there’s plenty of salt in the wound.”
“They were playing chess while we were playing checkers,” a senior member of the campaign’s digital team somberly told another top Romney aide shortly after the election. Later, the top aide would participate in a postelection forum with Obama’s campaign manager. He told me (albeit, like a few people I spoke to, under the condition that he not be identified criticizing his party), “I remember thinking, when Jim Messina was going over the specifics of how they broke down and targeted the electorate: ‘I can’t play this game. I have to play a different game, so that I don’t look like an idiot in front of all these people.’ ”
Many young conservatives also said that technological innovation runs at cross-purposes with the party’s corporate rigidity. “There’s a feeling that Republican politics are more hierarchical than in the Democratic Party,” Ben Domenech, a 31-year-old blogger and research fellow at the libertarian Heartland Institute, told me. “There are always elders at the top who say, ‘That’s not important.’ And that’s where the left has beaten us, by giving smart people the space and trusting them to have success. It’s a fundamentally anti-entrepreneurial model we’ve embraced.”
Today’s typical voter, he went on to say, could be that same white couple in Dayton. “But here’s the difference,” he said. ‘They worry about economic mobility — can their kids get ahead or even keep up. Their next-door neighbors are Latino whose mom gets concerned when she hears talk about self-deportation or no driver’s licenses. And that couple has a gay niece and an African-American brother-in-law. And too many folks like the couple in Dayton today wonder if some of the G.O.P. understands their lives anymore.”
8 replies, 2458 views
NYT Magazine: “They were playing chess while we were playing checkers,” (Original post)
|I am Ian||Feb 2013||#4|
Response to Scuba (Reply #5)
Sat Feb 16, 2013, 01:39 PM
KoKo (84,711 posts)
6. lol's...My state didn't even have a computer record of Democratic Donors
Last edited Sat Feb 16, 2013, 02:23 PM - Edit history (1)
until Howard Dean and Dennis Kucinich activist who were computer savvy did it for them during 2004. Repugs have been organized way longer with their RW and Corporate PAC funding keeping them on their toes. Karl Rove and before him...way before. But, missed that the country was changing demographically.
It was the Dean and Netroots revolution that gave us the advantage over the Repugs that Obama and his organization captured and ran with. So..that was a very good thing.
Response to kpete (Original post)
Sat Feb 16, 2013, 01:54 PM
Paladin (14,386 posts)
7. The Passage About "The White Couple In Dayton" Pretty Much Nails It.
The folks with Latino neighbors, a gay niece, and an African-American brother-in-law. The GOP has used every opportunity to drive such people away. Suits me fine.
Response to kpete (Original post)
Sat Feb 16, 2013, 06:38 PM
yurbud (37,014 posts)
8. The GOP are masters of the Mad Men era of PR. Dems mostly stumbled into the internet era
it's not so much that Dems are tech jedi, but they can't compete with the GOP in TV & radio, and the younger consultants probably pointed them to the net and they said, "what the hell."
The next step will be when democracy itself starts to look like the internet.