Sun Jan 27, 2013, 12:13 PM
DryRain (237 posts)
Selling a New Generation on Guns
Threatened by long-term declining participation in shooting sports, the firearms industry has poured millions of dollars into a broad campaign to ensure its future by getting guns into the hands of more, and younger, children.
The industry’s strategies include giving firearms, ammunition and cash to youth groups; weakening state restrictions on hunting by young children; marketing an affordable military-style rifle for “junior shooters” and sponsoring semiautomatic-handgun competitions for youths; and developing a target-shooting video game that promotes brand-name weapons, with links to the Web sites of their makers.
The industry’s youth-marketing effort is backed by extensive social research and is carried out by an array of nonprofit groups financed by the gun industry, an examination by The New York Times found. The campaign picked up steam about five years ago with the completion of a major study that urged a stronger emphasis on the “recruitment and retention” of new hunters and target shooters.
Much much more at:
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Selling a New Generation on Guns (Original post)
Response to DryRain (Original post)
Sun Jan 27, 2013, 01:03 PM
Hoyt (15,693 posts)
3. Lots of people profit from guns, and fully endorse marketing efforts to put more guns in more places
Hopefully they will be viewed for what the are someday soon.