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Sun Jan 27, 2013, 12:13 PM

 

Selling a New Generation on Guns

Threatened by long-term declining participation in shooting sports, the firearms industry has poured millions of dollars into a broad campaign to ensure its future by getting guns into the hands of more, and younger, children.

The industry’s strategies include giving firearms, ammunition and cash to youth groups; weakening state restrictions on hunting by young children; marketing an affordable military-style rifle for “junior shooters” and sponsoring semiautomatic-handgun competitions for youths; and developing a target-shooting video game that promotes brand-name weapons, with links to the Web sites of their makers.


...

The industry’s youth-marketing effort is backed by extensive social research and is carried out by an array of nonprofit groups financed by the gun industry, an examination by The New York Times found. The campaign picked up steam about five years ago with the completion of a major study that urged a stronger emphasis on the “recruitment and retention” of new hunters and target shooters.


Much much more at:

http://www.nytimes.com/2013/01/27/us/selling-a-new-generation-on-guns.html?hp

5 replies, 808 views

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Arrow 5 replies Author Time Post
Reply Selling a New Generation on Guns (Original post)
DryRain Jan 2013 OP
samsingh Jan 2013 #1
Deep13 Jan 2013 #2
Hoyt Jan 2013 #3
Duckhunter935 Jan 2013 #4
DryRain Jan 2013 #5

Response to DryRain (Original post)

Sun Jan 27, 2013, 12:26 PM

1. this industry kills its customers

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Response to samsingh (Reply #1)

Sun Jan 27, 2013, 12:32 PM

2. Sounds like tobacco and alcohol. nt

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Response to DryRain (Original post)

Sun Jan 27, 2013, 01:03 PM

3. Lots of people profit from guns, and fully endorse marketing efforts to put more guns in more places


Hopefully they will be viewed for what the are someday soon.

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Response to DryRain (Original post)

Sun Jan 27, 2013, 01:15 PM

4. link to junior shooters home page

http://www.juniorshooters.net/

Boy does it look scary

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Response to DryRain (Original post)

Sun Jan 27, 2013, 01:45 PM

5. If only all those first graders at Sandy Hook had been armed...

 

just sayin..

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