Cox Media's new national conservative website to be named 'Rare'
Source: Creative Loafing Atlanta
Last year, we reported that Cox Media Group, the monolithic company that owns newspapers (including the Atlanta Journal Constitution), radio stations, and probably some human-cloning labs we've yet to hear about, was seeking an editor for a "nonpartisan" and "anti-propaganda" website that would cater to a conservative audience. Because there's obviously a lack of such outlets.
... According to a CMG document leaked anonymously to CL, the website will be a "conservative Huffington Post" and named "Rare." As in the way you cook your steak. The tagline: "Red is the center." As in, "being conservative is the middle ground." It should launch sometime before March, the undated document marked "internal & confidential" reads.
... The website, the document says, came out of market studies which found that "the most valuable customer segments expresses an unmet need for conservative news and conservative lifestyle content aggregation. Notably, however, the range of desired conservative news, opinion and lifestyle content is more diverse than what is presently offered in-market."
... A working group recommended CMG start discussions with Erick Erickson of Red State, former presidential candidate and pizza king Herman Cain, and former House Speaker Newt Gingrich about "powerful original content that complements aggregated content."
Read more: http://clatl.com/freshloaf/archives/2013/01/24/coxs-new-national-conservative-website-to-be-named-rare-will-try-to-distance-itself-from-ajc
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