People using pseudonyms post the highest-quality comments, Disqus says
by Jeff Sonderman
Published Jan. 11, 2012
One of the most popular commenting services for news websites and blogs says its data shows that commenters using pseudonyms are “the most important contributors to online communities.”
The service gives each user the option of commenting with a Disqus account, a social media identity or anonymously. It says 61 percent of commenters use pseudonyms, 35 percent choose to be anonymous and 4 percent use their “real identity” verified by Facebook. It also says those with pseudonyms post the best comments, while anonymous comments are lower quality. One theory: People don’t mind being accountable online, but they don’t want it to blow back on their work or personal lives by using a real identity. A pseudonym protects them while providing a measure of accountability.
Disqus releases these results as it faces competitive pressure from Facebook’s own comments plugin that many news sites have been using to verify identity, drive social referrals and raise the level of discourse.