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Thu Jan 3, 2013, 08:36 PM

Rivals Object to Wal-Mart Ads

An aggressive Wal-Mart Stores Inc. advertising campaign that claims better prices than specific, named competitors has rankled rivals, which have complained to attorneys general in more than half a dozen states.

The targeted retailers, including Toys "R" Us Inc., Best Buy Co. and several regional supermarket chains, claim Wal-Mart cites inaccurate prices and compares differing products, such as laptop computers with separate specifications.

Wal-Mart defends the ads, begun last year, as accurate.

"We know competitors don't like it when we tell customers to compare prices and see for themselves," Wal-Mart spokesman Steven Restivo said. "We are confident on the legal, ethical and methodological standards associated with our price comparison ads."

Wal-Mart began the radio and television ads in 31 U.S. cities last spring as part of a broader campaign to regain its reputation for rock-bottom pricing, after it suffered a two-year sales slump in the U.S. following the recession. It launched an additional national ad blitz targeting Best Buy and Toys "R" Us during the holidays.

Google title for full article; URL is http://online.wsj.com/article/SB10001424127887323689604578219703156296568.html

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Reply Rivals Object to Wal-Mart Ads (Original post)
alp227 Jan 2013 OP
ROBROX Jan 2013 #1

Response to alp227 (Original post)

Thu Jan 3, 2013, 09:47 PM

1. MY CALIFORNIA COUNTY DOES NOT HAVE ANY OF THOSE HUGE STORES.

 

I read the ad they are talking about in this story. I have yet to drive 30 miles to see if they would honor the price difference of a product.

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