The Marketing Link Between Gun Manufacturers and Video Game Makers
Turns out NRA CEO and executive VP Wayne LaPierre's attempt to blame video games for mass shootings might cause complications for some of the organization's sponsors: video game manufacturers and firearms makers have a quiet but symbiotic marketing relationship.
The New York Times did some digging into that relationship after Friday's half-hour speech by LaPierre. While there hasn't been a proved link between violent games and actual gun violence, they did find one between the makers of some violent, shooter-based games and the manufacturers of the guns featured in them. We'll let the Times explain:
"Makers of firearms and related gear have come to see video games as a way to promote their brands to millions of potential customers, marketing experts said...
...Assault-style rifles made by Bushmaster Firearms have a roster of credits that any actor would envy, including appearances in Call of Duty Modern Warfare 2, a part of the popular Activision series. The gunman in the Connecticut killings, Adam Lanza, used a semiautomatic rifle made by Bushmaster, which is a unit of the Freedom Group. The most recent entry in the Call of Duty franchise, Black Ops II, featured models of weapons that are also made by Barrett and Browning. Another popular game sold by Electronic Arts, Battlefield 3, depicts assault rifles and pistols similar to those made by Colt, Heckler & Koch, Glock and Beretta. The American military also uses Call of Duty and other video games for recruitment and to train soldiers.