Frostbite kills too so lets spread some warmth, says music video designed to mock patronising and misguided appeals for Africa
Who ever said Norwegians don't have a sense of humor? Just in time for the holidays, a Norwegian group calling itself Radi-Aid has launched an appeal to ship radiators from Africa to Norway. Their cause is the plight of freezing children during Norway's harsh winter months. It's complete with a new music video, and incorporates all the right tropes (see here, here and here) — some people might miss the satire.
These people aren't playing around though. Their effort is a serious critique of misguided development, and of the Western media coverage which often accompanies it. What they want:
1. Fundraising should not be based on exploiting stereotypes.
2. We want better information about what is going on in the world, in schools, in TV and media.
3. Media: Show respect.
4. Aid must be based on real needs, not "good" intentions.