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Thu Aug 2, 2012, 03:48 AM

US election: How can it cost $6bn?

The estimated price tag for the US elections in November is almost $6bn (3.8bn). Why so much?

"The sky is the limit here," says Michael Toner, former chair of the US Federal Election Commission.

"I don't think you can spend too much."

In a time of general belt-tightening, it may sound like a surprising argument, but Toner believes there should be more - not less - spending on US elections.

http://www.bbc.co.uk/news/magazine-19052054

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