Superfoods or superfrauds? Scientists are unimpressed

[HuckleB]

http://www.smh.com.au/technology/sci-tech/superfoods-or-superfrauds-scientists-are-unimpressed-20140703-zsv87.html

"New superfoods seem to be discovered with increasing frequency but rather like Superman they tend to be a fantasy construct. The label seems to attach itself to any foodstuff that is rich in a particular nutrient. Goji berries, an original superfood, have a lot of vitamin C, while the quinoa seed contains all nine essential amino acids.

...

With this elevation in status often come wildly exaggerated claims that blockbuster nutrients will stave off ageing or prevent some as-yet-incurable disease like cancer. Who needs superpowers when you can eat superfoods?

While the description is widely used in blogs and the media, it has no status in science - you’ll struggle to find it referenced in a peer-reviewed journal.

"It’s just a marketing tool used by people to push a certain food," says Dr Paul Roach, a University of Newcastle biochemist.

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[HuckleB]

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