Box office: 'The Interview' makes $1 million theater debut
Source: AP-Excite
By LINDSEY BAHR
LOS ANGELES (AP) — "The Interview" was never supposed to be a paradigm shifting film. But unusual doesn't even begin to describe the series of events that transpired over the past few weeks, culminating in the truly unprecedented move by a major studio to release a film in theaters and on digital platforms simultaneously.
Sony is in uncharted waters now with the film which earned $1.04 million from 331 locations on Thursday, according to studio estimates, in addition to the untold VOD grosses.
"Considering the incredibly challenging circumstances, we are extremely grateful to the people all over the country who came out to experience "The Interview" on the first day of its unconventional release," said Rory Bruer, president of worldwide distribution for Sony Pictures in a statement.
For a film that would have just come and gone in the usual 3,000 theaters without much fanfare, the $40 million comedy has now become an accidental case study in the world of day and date releases. The industry is watching closely to see just where audiences will choose to place their dollars in the coming days and weeks. The big question is whether or not this strategy could be viable for major releases in the future.
FULL story at link.
FILE - In this Dec. 25, 2014 file photo, Derek Karpel holds his ticket to a screening of "The Interview" at Cinema Village movie theater, in New York. The film raked in just over $1 million in ticket sales from 331 locations for an impressive $3,142 per theater average, according to distributor Sony Pictures. (AP Photo/John Minchillo, File)
Read more: http://apnews.excite.com/article/20141226/us--sony_hack-the_interview-78e6d96175.html
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Last edited Fri Oct 11, 2019, 01:44 PM - Edit history (2)
which in turn doesn't count the people who can watch it at the price of only three keystrokes...
rocktivity
The price on the ticket in the pic looks to be $12.00. Divide that into $3142, and that's about 260 people per theater (for the entire day, not per showing). But that represents only one day, and Christmas day at that. We should wait until after The Interview's first full weekend before we before we consider it a full-fledged international laughingstock.
rocktivity
We should wait until after The Interview's first full weekend before we before we consider it a full-fledged international laughingstock.
After finally opening to flag-waving fans on Christmas Day, it finished the four days with $2.8 million from 331 mainly smaller independent theaters. But major theater chains steered clear because Sony offered the film online in the first day-and-date digital release of a major studio film.
Thrilled at less than three million since Thursday? At a ticket price of $12, that's about 175 people per theater per day (again, NOT per showing). You don't need to be a movie mogul to know that's chump change even for a independent release. Seth's line would have worked out great in the movie, though...
rocktivity
Last edited Fri Oct 11, 2019, 01:54 PM - Edit history (7)
Even I was presented with an opportunity to watch a stream at the price of just three keystrokes, and I define a torrent as what can happens when it rains, LOL!
rocktivity
