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Fri Feb 10, 2012, 02:55 PM

Pro-Ellen ralliers surpass One Million Moms on Facebook

Safe to say Ellen DeGeneres has won this round. After conservative Christian group One Million Moms railed against J.C. Penney for hiring the lesbian talk-show host as a spokesperson, DeGeneres addressed them on her show, quipping, “Not that there’s anyone counting, but for a group that calls themselves the Million Moms, they only have 40,000 members on their page.”J.C. Penney stood by DeGeneres, and even conservative TV host Bill O’Reilly voiced his support for the comedian. Now Facebook fans have validated the retailer for sticking to their guns.

Since yesterday, a group called 1 Million People Who Support Ellen for J.C. Penney has popped up, far surpassing the support of One Million Moms’ Facebook “Likes” (now 42,634). As of press time, 1 Million People has 80,244 members and gaining. According to founder Cathie Winter Miller, the group only had 38 “Likes” yesterday, and a recent check of the group’s page showed pages upon pages of Team Ellen comments in the last 20 minutes alone.

http://popwatch.ew.com/2012/02/10/pro-ellen-ralliers-one-million-moms-facebook/

And the "Occupy One Million Moms" movement continues. Protestors of the organization's policies continue to post on its Facebook page at a faster rate than OMM can delete the comments.

I am now wondering if J.C. Penney anticipated this when they hired Ellen. If so, they have unleashed a brilliant viral marketing campaign and a sure-fire way to revive a brand many had perceived as "dowdy."

49 replies, 14306 views

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Arrow 49 replies Author Time Post
Reply Pro-Ellen ralliers surpass One Million Moms on Facebook (Original post)
jumptheshadow Feb 2012 OP
Little Star Feb 2012 #1
BumRushDaShow Feb 2012 #2
DesertRat Feb 2012 #16
barbtries Feb 2012 #3
bitchkitty Feb 2012 #39
barbtries Feb 2012 #40
qb Feb 2012 #4
EFerrari Feb 2012 #5
jumptheshadow Feb 2012 #15
LynneSin Feb 2012 #6
Skittles Feb 2012 #9
LynneSin Feb 2012 #11
cliffordu Feb 2012 #28
MADem Feb 2012 #34
Skittles Feb 2012 #41
MADem Feb 2012 #42
Skittles Feb 2012 #43
MADem Feb 2012 #44
Skittles Feb 2012 #45
MADem Feb 2012 #46
Skittles Feb 2012 #47
MADem Feb 2012 #48
jumptheshadow Feb 2012 #10
DesertRat Feb 2012 #17
Walk away Feb 2012 #23
Skittles Feb 2012 #7
grantcart Feb 2012 #14
LynneSin Feb 2012 #18
kag Feb 2012 #8
MADem Feb 2012 #35
crim son Feb 2012 #37
AnotherMother4Peace Feb 2012 #38
Highway61 Feb 2012 #12
AlbertCat Feb 2012 #32
Moonwalk Feb 2012 #13
friendly_iconoclast Feb 2012 #19
Quasimodem Feb 2012 #20
jumptheshadow Feb 2012 #21
DesertRat Feb 2012 #22
Walk away Feb 2012 #24
HCE SuiGeneris Feb 2012 #27
alphafemale Feb 2012 #25
frylock Feb 2012 #26
Lisa0825 Feb 2012 #29
DesertRat Feb 2012 #31
Redstate Bluegirl Feb 2012 #30
Great Caesars Ghost Feb 2012 #33
MADem Feb 2012 #36
sarcasmo Feb 2012 #49

Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 02:57 PM

1. I love it! The "Occupy One Million Moms" movement! k&r

Just went to facebook and liked the "Occupy One Million Moms"!

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:01 PM

2. LOL

It's like that old Farrah Faucett Fabrege commercial... I'll tell two friends and they'll tell two friends, and so on and so on...

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Response to BumRushDaShow (Reply #2)

Fri Feb 10, 2012, 06:25 PM

16. Wow that reference really takes me back...

That was way back when we had to use the phone, snail mail or actually talk to someone.

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:06 PM

3. so i did a search for one million moms on facebook

ALL the results so far are negative reactions to their actual facebook page, which i haven't found yet.
this is really encouraging - the world is turning!
One Million Moms in Support of Chaz Bono on DWTS
1 Million Moms against One Million Moms
STOP ONE Million MOMS
Support What "One Million Moms" Boycotts
Shut Down One Million Moms
One Million Sane against One Million Moms
One Million Moms Against Ignorance and Intolerance
One Million Moms - The Freedom of Speech Killers
One Million Human Beings Against One Million Moms
One Million Moms should taste Ben and Jerrys Schweddy Balls
Fuck One Million Moms
Against One Million Moms
Boycotting one million moms
One million moms is a hate group
One Million Ignorant Moms
Moms Against One Million Moms
One Million Free Thinkers Against One Million Moms (Censorship) Group
I disagree with One Million Moms
One Million Moms Against Intolerance
One Million Moms Against Ignorance
People against One Million Moms
Americans Against One Million Moms
One Million Moms, Blocked ME for Giving MY Thoughts

there is also one million moms part 2 - i don't know what it is.
gee. and all i wanted to do was go and comment on their page.

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Response to barbtries (Reply #3)

Sat Feb 11, 2012, 11:17 AM

39. Here's their wall - leave a comment!

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Response to bitchkitty (Reply #39)

Sat Feb 11, 2012, 03:49 PM

40. i did.

of all the comments i read there was not one that was supportive of their asinine, hating agenda. i'm sure there must be some there, but i didn't see one.

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:06 PM

4. Congrats to Ellen! Whatever for the 42,000 Moms...

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:06 PM

5. Over 101K now.



The conservative nutcases must hate social media because they can't control it and their minority is obvious.

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Response to EFerrari (Reply #5)

Fri Feb 10, 2012, 05:44 PM

15. 111,266K now

What impact will this and the Susan Komen fiasco have on the ability of the Republicans to use wedge issues as a cudgel?

When people are allowed to speak directly, it seems like fairness and decency are winning out.

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:17 PM

6. Maybe they should rename their group to 42000 Moms

Since Million Mom is a bit of a stretch!

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Response to LynneSin (Reply #6)

Fri Feb 10, 2012, 03:31 PM

9. let's take it further

name it 42000 Homophobic Breeders

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Response to Skittles (Reply #9)

Fri Feb 10, 2012, 03:33 PM

11. I'll vote for that

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Response to Skittles (Reply #9)

Fri Feb 10, 2012, 10:46 PM

28. lol...

Nice!....

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Response to Skittles (Reply #9)

Sat Feb 11, 2012, 03:20 AM

34. Isn't that 'breeders' term a bit of a disparagement?

Why not just 42000 homophobic morons?

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Response to MADem (Reply #34)

Sat Feb 11, 2012, 08:21 PM

41. absolutely it is

but that is the point

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Response to Skittles (Reply #41)

Sat Feb 11, 2012, 08:26 PM

42. Not sure I take the point, but whatever.

No need to make fun of people with children to make a point about assholes with children...or is there?

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Response to MADem (Reply #42)

Sat Feb 11, 2012, 08:28 PM

43. these "moms" disparage gay folk

so I am disparaging them

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Response to Skittles (Reply #43)

Sat Feb 11, 2012, 08:31 PM

44. But is it wise to use a term that broadly disparages anyone with children?

They're homophobic morons, and that's what they are regardless of their parental status.

Why, by implication, visit the sins of the stupid parents upon the innocent children?

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Response to MADem (Reply #44)

Sat Feb 11, 2012, 10:43 PM

45. with THAT particular group, YES

anyone else, NO

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Response to Skittles (Reply #45)

Sat Feb 11, 2012, 11:47 PM

46. Well, my view of it is using an insult that offends most to target a few is

probably not the best way to get your point across.

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Response to MADem (Reply #46)

Sun Feb 12, 2012, 03:17 AM

47. zzzzzzzzzzzzzzzz

bye bye

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Response to Skittles (Reply #47)

Sun Feb 12, 2012, 04:40 AM

48. OK. Go on and make exceptions for "the good ones," I guess.

I do think it is an unkind term, though.

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Response to LynneSin (Reply #6)

Fri Feb 10, 2012, 03:31 PM

10. The numbers

I scrolled down their FB page a little bit and most of the posts get below 350 "Likes." That tells me they have a smallish base.

The hilarious photo of George Bush hugging a soldier was liked by more than 11,000 people. Probably most of them also like irony.

In the meantime, here's an interesting professional take on this situation:

>>Could it be, too, that our reactions to what we see online may be normalizing a bit? Just because a few people take a stance on something (particularly a wrong-headed one) doesn’t mean companies have to jump. It’s a question asked often at PR conferences: When do you respond to something online? Perhaps companies are getting better at taking a look at the complaint (in)box and reacting in a way that’s both right and strategic.<<

http://www.mediabistro.com/prnewser/the-degeneresjcpenney-controversy-doesnt-play-according-to-script_b33722

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Response to LynneSin (Reply #6)

Fri Feb 10, 2012, 06:29 PM

17. I'd say 42,000 Bigots

I doubt they're all Moms.

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Response to LynneSin (Reply #6)

Fri Feb 10, 2012, 08:43 PM

23. Less Wingnut Moms...More Cow Bell! na

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:30 PM

7. I won't have anything to do with Facebook but.....

I will certainly be checking out Penny's - they have won me back by sticking by Ellen and stopping their non-stop sale nonsense

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Response to Skittles (Reply #7)

Fri Feb 10, 2012, 05:29 PM

14. +1

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Response to Skittles (Reply #7)

Fri Feb 10, 2012, 06:33 PM

18. Honestly, was never much of a JCPenny's shopper

But I'm thinking of checking them out next time I need new shoes or clothes.

Anyone shares my values (treating everyone as equals) deserves my business.

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:31 PM

8. Did Hell freeze over, and I missed it?

Bill O'Lielly defending Ellen and J.C. Penney against a bigoted group of religious zealots? What's next? Is Rick Santorum going to "unlike" Randall Terry? Is Sarah Palin going to apply to Harvard? Will Mitt Romney actually pay back taxes?

What is the world coming to?

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Response to kag (Reply #8)

Sat Feb 11, 2012, 03:22 AM

35. He clearly senses a sea change, and he wants to be ahead of the curve. nt

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Response to MADem (Reply #35)

Sat Feb 11, 2012, 08:07 AM

37. You got it.

He's been making small gestures like this for for the last year or so. He isn't anything more than a performer and if he wants to keep performing he must please his audience.

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Response to kag (Reply #8)

Sat Feb 11, 2012, 11:05 AM

38. San Diego has 2 openly gay republicans (man & woman) vying to be the mayorial candidate,

Both very conversative, both (apparently) well respected by their constituents, and both very strong candidates according to the polls. The woman (Dumanis) is the county district attorney. There are other Republicans running and it will be interesting who will be nominated.

Perhaps hell is freezing over.

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 03:57 PM

12. That's great!

Ignorant "christian" group spewing their hatred backfired. Sweet. Good for Ellen and Good for JC Penny.

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Response to Highway61 (Reply #12)

Sat Feb 11, 2012, 12:54 AM

32. Ignorant "christian" group spewing their hatred backfired.

A bigger disaster than the Teletubbies/Spongebob incident!

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 04:02 PM

13. What did these 42K homophobes think Ellen as a spokesperson would do to J.C. Penny?

Turn the the store into a lesbian maker so anyone who takes their daughters there to get school clothes would suddenly walk out with a gay girl? Idiots!

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 07:04 PM

19. HA! Take that, bigots!

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 07:04 PM

20. 116,051 supporters as of 7:00 PM Friday n/t

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Response to jumptheshadow (Reply #21)

Fri Feb 10, 2012, 07:52 PM

22. I just "liked" them

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Response to DesertRat (Reply #22)

Fri Feb 10, 2012, 08:50 PM

24. Me Too!

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Response to DesertRat (Reply #22)

Fri Feb 10, 2012, 10:24 PM

27. 127,154

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Response to jumptheshadow (Reply #21)

Fri Feb 10, 2012, 09:02 PM

25. done thanks. nt

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 09:20 PM

26. at least 50 more supporters "liked" that page in the time it took to load and for me to click like..

123,928

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 11:27 PM

29. I have not shopped at JC Penney in years, but I will be there this weekend!

I need some more work clothes. I probably would have gone somewhere else. Kohl's and Ross are closer to me, but I am making a POINT to go to JC Penney because I support companies when they do the right thing, like not backing down to bullies!

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Response to Lisa0825 (Reply #29)

Sat Feb 11, 2012, 12:45 AM

31. Me too

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Response to jumptheshadow (Original post)

Fri Feb 10, 2012, 11:44 PM

30. DUR

 

ec!

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Response to jumptheshadow (Original post)

Sat Feb 11, 2012, 01:17 AM

33. Does Ellen really need the JCPenny gig?

 

I actually agree with the notion that JCP anticipated it. Even if they did fire her, it will not hurt her, or even put a blotch on her. She's got plenty of money anyway. Just my opinion.

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Response to Great Caesars Ghost (Reply #33)

Sat Feb 11, 2012, 03:31 AM

36. She's "in the window" right now.

Five years from now, ten years from now, she might not be the hot property she is today. She's working and earning now, because she CAN. She also has a platform that JCP can use--her show. You know they'll be giving away crap to the cheering audiences--cheaper than a paid commercial and everyone can pat themselves on the back; win-win-win-win for her, for the corporation, for her syndicator, for the channels that air her shows.

She has a good agent, obviously, who seeks out opportunities that bring in the big bucks without too much labor and enhance her name brand--I mean, already she makes pet food and underwear and who knows what else.

She's not so much in the "need" category as the "want" one--or maybe the "ensure maintenance of the lifestyle to which she has become accustomed" category. If she ever decides she wants to give her money away and go live a life of spiritual poverty or something, I'd be more than happy to assume the burden of all that cash for her!

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Response to jumptheshadow (Original post)

Sun Feb 12, 2012, 08:36 PM

49. Kick!

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