FTC Says You Should Be Able to Block Smartphone Tracking
The Federal Trade Commission suggested Apple, Google, app developers and advertising networks should implement mobile Do Not Track (DNT) features in new mobile privacy guidelines issued Friday.
Do Not Track is designed to block third parties such as advertising networks from tracking your activity on the web. It's becoming increasingly popular as many plugins and several of the newest browsers offer it as a feature with varying degrees of efficacy.
Advertising companies argue tracking is necessary for delivering relevant ads. Tracking is also used by many websites to remember your login information and for other web experience-enhancing features. However, some people view Internet tracking as an invasion of privacy.
The FTC, which oversees digital privacy issues, argues in its report that mobile Do Not Track would offer consumers a choice between tracking and trackless browsing with the benefits and disadvantages either selection would bring.