Michelle Obama Announces Launch Of ‘Organizing For Action’ (VIDEO)

[DonViejo]

Source: TPM



TOM KLUDT 10:13 AM EST, FRIDAY JANUARY 18, 2013

In a video posted online Friday, First Lady Michelle Obama detailed the relaunch of President Barack Obama's campaign arm, Obama for America, which will now become a nonprofit designed to mobilize supporters and promote the White House's agenda.

Michelle Obama said the nonprofit, known as Organizing for Action, will derive its strength from the president's base.

"Now in terms of the specifics of what this organization will look like, a lot of that will be up to you," the first lady said. "It will be determined by your energy and ideas and feedback — because after all, this is your movement. And going forward, it can be whatever you make of it."

Watch:

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Read more: http://livewire.talkingpointsmemo.com/entry/michelle-obama-announces-launch-of-organizing-for-america

[Hekate]

1. KnR -- it will be interesting to see what becomes of this

Obama for America/Organizing for Action has the potential for great things. Let's see if we can maintain the energy this time.

[loudsue]

2. Ohboy. I can just hear faux news now.

Good for Michelle!! This is a good way to get the grass roots involved AFTER the election. Priceless!!

[CTyankee]

3. Superb! I'm in!

I hope we can organize around this here in New Haven, at the Ward level. I'm wondering how this will be structured to get as many of us in on the project as possible...

[Comrade_McKenzie]

4. I will do anything they ask. nt

[riverbendviewgal]

5. This is a great idea

2014 elections are coming up.....this will keep the momentum that the last election so successfully had.

NOW you USA DUr's join up and get going!!!

Get that house Blue and the senate more blue....YOU CAN DO IT!!!

[forestpath]

6. This is shallow but I love her new hair style.

[Cha]

7. This is going to be A-MAZING! Just like

OFA for the 2012 Election! "It's about more than just one election"! "We can't stop now"..

The new OFA could, however, have an impact on Obama’s agenda in another way. The central political problem faced by Democrats is this: How to make the midterm electorate look like the presidential one, rather than the older and whiter electorate of, say, 2010? A large, well-funded grassroots organization, devoted to persuasion and activism, could become the key tool to reactivating 2012 voters, and bringing them to the polls in 2014.

If the primary obstacle to Obama’s policies on guns, immigration, climate change, economic stimulus, taxes and other issues remains GOP control of the House, the organization could conceivably aid in the 2014 push to recapture the Lower Chamber. While that’s a long shot, an effective OFA could conceivably make it somewhat less of a long shot.

http://www.washingtonpost.com/blogs/plum-line/wp/2013/01/18/can-the-new-relaunched-ofa-help-dems-in-2014/

Thanks DV