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Mon Jan 14, 2013, 12:41 PM

Coca-Cola to address obesity for first time in ads

Source: Associated Press

Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a more influential voice in the intensifying debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind not just soda.

Coca-Cola says the campaign will kick off a variety of moves that address obesity in the year ahead, such as providing more diet options at soda fountains. The company declined to say how much it was spending on the spots, which it started putting together last summer.

For Coca-Cola, the world's No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters, sports arenas and other venues. The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was inspired by New York's move.




Read more: http://www.detroitnews.com/article/20130114/BIZ/301140374/Coca-Cola-address-obesity-first-time-ads

21 replies, 1881 views

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Arrow 21 replies Author Time Post
Reply Coca-Cola to address obesity for first time in ads (Original post)
Redfairen Jan 2013 OP
Botany Jan 2013 #1
JazzQuipster Jan 2013 #2
Stringfellow Hawke Jan 2013 #5
Kelvin Mace Jan 2013 #6
liberal N proud Jan 2013 #7
oberliner Jan 2013 #10
Viva_La_Revolution Jan 2013 #17
oberliner Jan 2013 #18
Stuart G Jan 2013 #13
zeemike Jan 2013 #3
adieu Jan 2013 #8
Psephos Jan 2013 #9
adieu Jan 2013 #11
Psephos Jan 2013 #12
Demobrat Jan 2013 #20
zeemike Jan 2013 #16
adieu Jan 2013 #19
zeemike Jan 2013 #21
angrycaveman Jan 2013 #4
Stuart G Jan 2013 #14
marble falls Jan 2013 #15

Response to Redfairen (Original post)

Mon Jan 14, 2013, 12:49 PM

1. they can get rid of High Fructose Corn Syrup if they are serious

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Response to Botany (Reply #1)

Mon Jan 14, 2013, 12:54 PM

2. I agree

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Response to Botany (Reply #1)

Mon Jan 14, 2013, 01:21 PM

5. I agree with that. Diet Coke is my drink of choice.

 

No HCFS on it.

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Response to Botany (Reply #1)

Mon Jan 14, 2013, 01:34 PM

6. Absolutely

But that will happen in the same time span as tobacco companies admitting cigarettes cause cancer, about 40-50 years.

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Response to Botany (Reply #1)

Mon Jan 14, 2013, 01:41 PM

7. That was my first thought

Worse than sugar it replaces

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Response to liberal N proud (Reply #7)

Mon Jan 14, 2013, 02:31 PM

10. Are you sure about that?

I think there is a little HFCS hysteria.

Probably actually about the same as sugar.

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Response to oberliner (Reply #10)

Mon Jan 14, 2013, 05:46 PM

17. I'm positive. your brain reacts differently to fructose

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Response to Viva_La_Revolution (Reply #17)

Mon Jan 14, 2013, 06:00 PM

18. Interesting

I do think we have a way of demonizing certain food ingredients and deifying others.

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Response to Botany (Reply #1)

Mon Jan 14, 2013, 03:05 PM

13. That ain't going to happen....

High Fructose Corn Syrup ...much cheaper than refined sugar grown here..that is why...
this bullshit is a lie....thank you...very much...

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Response to Redfairen (Original post)

Mon Jan 14, 2013, 12:55 PM

3. IMHO if you drink soft drinks you must be nuts.

the stuff they put in those drinks should not be consumed by people.
I quit soft drinks over 10 years ago, and I got curious after not drinking it for some time and tried a coke...(which at one time I drank several of in a day) and it tasted awful...I could not even finish it.

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Response to zeemike (Reply #3)

Mon Jan 14, 2013, 02:07 PM

8. I have not made a pledge to stop drinking soda

but I never ask for it. I guess the only time is if I'm at a place that only has sodas (parties with no alcohol or other drinks), then I would have a can if I'm thirsty. But, same like you, I would never drink that thing.

Soda and a Wendy's* burger? Might as well stick a knife in my back.



*Not restricted to Wendy's; could also be McDonald's Burger King, Jack, et al.

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Response to adieu (Reply #8)

Mon Jan 14, 2013, 02:14 PM

9. the burger's not the problem

the bun is, along with the fries and the sugary soda

fat and protein are what you eat if you want to be thin

carbs are what you eat if you don't

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Response to Psephos (Reply #9)

Mon Jan 14, 2013, 02:46 PM

11. I'm aware of the carbs factor in weight gain

but are you sure that those "two whole beef patties" are 100% beef patties? Who the heck knows what antibiotics/<something>-cides/chemicals/etc are in those meat.

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Response to adieu (Reply #11)

Mon Jan 14, 2013, 02:55 PM

12. I'm with you there. :) n/t

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Response to adieu (Reply #11)

Mon Jan 14, 2013, 06:43 PM

20. If you're curious about what goes into your burgers

read Fast Food Nation. You'll never darken the door of a fast food joint again.

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Response to adieu (Reply #8)

Mon Jan 14, 2013, 03:22 PM

16. I had a lot harder time giving up burgers than I did soda.

But it probably has been a year sense I had a burger...and it still tasted good damn it.
But eating one for me is rare now.

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Response to zeemike (Reply #16)

Mon Jan 14, 2013, 06:20 PM

19. I've not given up on burgers either

But I can't recall the last time I went to a (corporate) fast food joint for burgers, fries and soda. Here is SF, I've only gone to Pearl's Hamburgers. I think they have 4 stores in SF and Marin (Mill Valley?). But even that is rare: twice in the past year+.

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Response to adieu (Reply #19)

Mon Jan 14, 2013, 07:13 PM

21. I would have to travel at least 30 miles to find a place with high quality burgers.

And I have made it a point to avoid all corporate food...as well as other things if I can.
And I swear it makes a difference in the way I feel....and even if it is just in my head so what.

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Response to Redfairen (Original post)

Mon Jan 14, 2013, 01:14 PM

4. Sounds like they are taking the NRA approach to Gun control

Don't blame the product, blame the people addicted to our crap.

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Response to angrycaveman (Reply #4)

Mon Jan 14, 2013, 03:08 PM

14. Outstanding Post...well said..blame the consumer...nt

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Response to Redfairen (Original post)

Mon Jan 14, 2013, 03:16 PM

15. Or are they just going to put up a meesage at the end of ads, "drink Coke responsibly"?

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