Tue Dec 18, 2012, 05:52 PM
octoberlib (5,725 posts)
Post-Newtown, Sales Boom for Kids' Body Armor
Source: Mother Jones
"Basically, there's three models," says Derek Williams. "A SwissGear that's made for teens, and we've got an Avengers and a Disney Princess backpack for little kids."Williams is the president of Amendment II, a Salt Lake City-based company that manufactures lightweight body armor for law enforcement and military use. But lately they've moved into a different market: body armor for kids. Six months ago, Amendment II introduced a new line of backpacks, built with the company's signature carbon nanotube armor, designed to keep kids safe in the event of school shootings. Since Friday's massacre at a Newtown, Connecticut, elementary school, sales have gone through the roof. "I can't go into exact sales numbers, but basically we tripled our sales volume of backpacks that we typically do in a month—in one week," Williams says.
With thoughts of defenseless children seared into the national consciousness, the company doesn't plan on letting the crisis go to waste. "We want to be sensitive to how we do that, but we are gonna try to get the word out that this product does exist that there are ways to at least provide our children with some protection," Williams says.It's not like they'd have to change much. The group's promotional materials play up the utility of RynoHide armor in kid-friendly settings.
Amendment II isn't the only company that has realized that, with the epidemic of school violence, there's money to be made in marketing kid-friendly body armor. At least a half-dozen companies hawk variations of the armored backpack, many of which explicitly play to fears of another Columbine. "My Child's Pack," from the Massachusetts company Bullet Blocker, goes for $224.99 (it's currently on sale for the holidays). Per the product description, the satchel was "designed as a tool for school safety following the shootings at Columbine and Virginia Tech. It has no tags or labels indicating that it is a bulletproof backpack with a discreet layer of NIJ IIIA ballistic protection made of the same materials used in police armor vests. The BulletBlocker NIJ IIIA panel located in the main compartment. This is a good looking, unisex backpack available in assorted colors, with compartments for easy organization. School safety and protection at your children's fingertips."
Read more: http://www.motherjones.com/mojo/2012/12/body-armor-backpack-sandy-hook-sales-soar
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Post-Newtown, Sales Boom for Kids' Body Armor (Original post)
|Dems to Win||Dec 2012||#11|
|Tom Ripley||Dec 2012||#12|
Response to octoberlib (Original post)
Tue Dec 18, 2012, 05:55 PM
MADem (119,744 posts)
1. Backpacks would not have helped those children.
What might have helped them is if the shooter hadn't been able to get ahold of those weapons in the first place....