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Tue Dec 18, 2012, 05:52 PM

Post-Newtown, Sales Boom for Kids' Body Armor

Source: Mother Jones

"Basically, there's three models," says Derek Williams. "A SwissGear that's made for teens, and we've got an Avengers and a Disney Princess backpack for little kids."Williams is the president of Amendment II, a Salt Lake City-based company that manufactures lightweight body armor for law enforcement and military use. But lately they've moved into a different market: body armor for kids. Six months ago, Amendment II introduced a new line of backpacks, built with the company's signature carbon nanotube armor, designed to keep kids safe in the event of school shootings. Since Friday's massacre at a Newtown, Connecticut, elementary school, sales have gone through the roof. "I can't go into exact sales numbers, but basically we tripled our sales volume of backpacks that we typically do in a month—in one week," Williams says.


With thoughts of defenseless children seared into the national consciousness, the company doesn't plan on letting the crisis go to waste. "We want to be sensitive to how we do that, but we are gonna try to get the word out that this product does exist that there are ways to at least provide our children with some protection," Williams says.It's not like they'd have to change much. The group's promotional materials play up the utility of RynoHide armor in kid-friendly settings.

Amendment II isn't the only company that has realized that, with the epidemic of school violence, there's money to be made in marketing kid-friendly body armor. At least a half-dozen companies hawk variations of the armored backpack, many of which explicitly play to fears of another Columbine. "My Child's Pack," from the Massachusetts company Bullet Blocker, goes for $224.99 (it's currently on sale for the holidays). Per the product description, the satchel was "designed as a tool for school safety following the shootings at Columbine and Virginia Tech. It has no tags or labels indicating that it is a bulletproof backpack with a discreet layer of NIJ IIIA ballistic protection made of the same materials used in police armor vests. The BulletBlocker NIJ IIIA panel located in the main compartment. This is a good looking, unisex backpack available in assorted colors, with compartments for easy organization. School safety and protection at your children's fingertips."

Read more: http://www.motherjones.com/mojo/2012/12/body-armor-backpack-sandy-hook-sales-soar

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Reply Post-Newtown, Sales Boom for Kids' Body Armor (Original post)
octoberlib Dec 2012 OP
MADem Dec 2012 #1
Flabbergasted Dec 2012 #4
kestrel91316 Dec 2012 #7
louis-t Dec 2012 #2
octoberlib Dec 2012 #3
Politicalboi Dec 2012 #5
AtheistCrusader Dec 2012 #6
kestrel91316 Dec 2012 #8
jmowreader Dec 2012 #9
defacto7 Dec 2012 #10
Dems to Win Dec 2012 #11
Tom Ripley Dec 2012 #12

Response to octoberlib (Original post)

Tue Dec 18, 2012, 05:55 PM

1. Backpacks would not have helped those children.

What might have helped them is if the shooter hadn't been able to get ahold of those weapons in the first place....

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Response to MADem (Reply #1)

Tue Dec 18, 2012, 05:58 PM

4. It blows the mind really. Nt

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Response to MADem (Reply #1)

Tue Dec 18, 2012, 06:52 PM

7. ^^^ This.

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 05:56 PM

2. What have we become....?

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 05:57 PM

3. I agree with both your posts. This make me sad. nt

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 05:58 PM

5. Do they work against

.223 bullets? Do the kids know to wear in front or back? Hell why not just send kids in body armor to school ALL the time with a personal armed guard.

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 06:05 PM

6. That armor doesn't stop the weapon used at the school...

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 06:53 PM

8. Are they supposed to wear them on their heads to protect against head shots from Bushmasters?

Just curious.

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 08:19 PM

9. Who was this invented by - the Chiropractors' Business Recruitment Committee?

It's not enough we ask kids to carry the same amount of weight as our infantry troops, with their books and supplies...now we want them to add ANOTHER five pounds of useless weight?

Worse: unless you're WEARING the damn thing and the shooter is kind enough to only fire at the backpack with a gun that fires rounds NIJ IIIA plates can defeat, this shit ain't gonna work anyway.

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 09:39 PM

10. Absolutely, positively useless

against "assault" weapons... let alone expanding the fear and anxiety from the myth of "global danger" that our kids are learning.

Preposterous idea and just a money scheme. I bet it's a Mormon company.

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Response to octoberlib (Original post)

Tue Dec 18, 2012, 11:39 PM

11. Since gun lovers 'rights' are sacrosanct in America, children must be protected from bullets with

body armor, schools must be turned into armed fortresses, and playing outside must be a thing of the past.

Gun lovers rights to own truckloads of lethal weapons trump every other human beings rights to freedom. The second amendment says so.

Had enough?

Repeal the second amendment now.

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Response to octoberlib (Original post)

Wed Dec 19, 2012, 02:22 AM

12. America: Land of kiddie thongs and body armor for children

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