Starbucks’ new $7 ‘Geisha’ coffee is its priciest ever
Source: Washington Post
Starbucks new $7 Geisha coffee is its priciest ever
By Ryan Faughnder, Published: November 28
Nov. 28 (Bloomberg) -- Starbucks Corp. has started selling a specialty coffee that costs $7 for a 16-ounce grande cup, making it the companys priciest brew, as customers demand more premium products.
The Costa Rica Finca Palmilera coffee costs $40 for a half- pound bag and $6 for a 12-ounce tall cup, Lisa Passe, a Starbucks spokeswoman, said in an e-mail. Its made from a rare, difficult-to-grow varietal called Geisha. The new coffee is available at only 46 locations in the U.S. Northwest with expensive Clover brewing machines.
We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal, Passe said. We are now offering more reserve coffees than ever before because of customer demand.
Starbucks, the worlds largest coffee-shop operator, competes in specialty coffees with companies such as Chicago- based Intelligentsia Coffee & Tea Inc. and Portland, Oregon- based Stumptown Coffee Roasters, which rely on single-origin and direct trade coffee to sell to discerning customers.
Read more: http://www.washingtonpost.com/business/starbucks-selling-geisha-coffee-for-7-a-cup-in-priciest-brew/2012/11/28/31972df4-399d-11e2-9258-ac7c78d5c680_allComments.html?ctab=all_&wp_login_redirect=0
Xipe Totec
(43,889 posts)XemaSab
(60,212 posts)tabasco
(22,974 posts)I buy coffee at the dollar store when it's on sale for $6 a can.
NeoBergie
(7 posts)I love good coffee.. bring it on! No one can make me buy it again if I don't want to... if it's really delicious, it's about the same price as a good dessert in a decent restraunt... fair enough for me.
Orrex
(63,199 posts)Paladin
(28,246 posts)donco
(1,548 posts)from Costco is good enough for my halfa pot every morning.
Blue_Tires
(55,445 posts)jmowreader
(50,552 posts)I wouldn't think very long; $7 for a Tall is way out of line.
BadGimp
(4,013 posts)goes really well with...
marble falls
(57,067 posts)sarcasmo
(23,968 posts)Marrah_G
(28,581 posts)I drink Honey Dew coffee here in New England, Dunkins if there isn't a HD nearby. Cheaper and much better tasting, IMHO.
Ash_F
(5,861 posts)So how great could it be if nobody heard about it before? Anyone know what it actually is? Sounds like a gimmick.
We are Devo
(193 posts)hughee99
(16,113 posts)Though he was there in the 60's when it was still a west coast regional bank before being bought up and moved to NC. I believe this is the stuff anyway...