Study: Planned Parenthood Got Best Return On Investment In 2012

Source: TPM

The Sunlight Foundation released a report Thursday calculating return on investment for outside spending groups in the 2012 election based on what percentage of their spending went to races that ended up with the desired results. Planned Parenthood's super PAC got the best return.

98.58% of $5,086,007 spent in the general election and ending in the desired result.

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The worst performers were the NRA's super PAC and Karl Rove's American Crossroads, with .81 percent and 1.29 percent respectively.

Read more: http://livewire.talkingpointsmemo.com/entry/study-planned-parenthood-got-best-return-on-investment

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From the Sunlight Foundation report:

http://reporting.sunlightfoundation.com/2012/return_on_investment/

Turns out some of the smart money wasn't so smart after all when it came to making political bets. This year, the pro-business GOP Crossroads fundraising combine and the U.S. Chamber of Commerce weren't as good at picking winners as the labor movement, which appears to be one of the surprise winners of Election Day.

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SERVICE EMPLOYEES INTERNATIONAL UNION PEA-FEDERAL
84.65%
Total spent campaign 2012: $15,202,306

84.65% of $15,202,306 spent in the general election and ending in the desired result.
Supported 15 winning candidates ; 73.01% of money went to supporting winning candidates.
Opposed 5 losing candidates; 11.63% of money went to opposing losing candidates.

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SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION)
73.99%
Total spent campaign 2012: $14,594,501

73.99% of $14,318,192 spent in the general election and ending in the desired result.
Supported 10 winning candidates ; 12.78% of money went to supporting winning candidates.
Opposed 21 losing candidates; 61.21% of money went to opposing losing candidates.

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PLANNED PARENTHOOD VOTES
98.58%
Total spent campaign 2012: $5,086,007

98.58% of $5,086,007 spent in the general election and ending in the desired result.
Supported 7 winning candidates ; 18.83% of money went to supporting winning candidates.
Opposed 7 losing candidates; 79.76% of money went to opposing losing candidates.

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Those sections for individual groups are basically headlines above the link for the full profile on each, and those are just a few of the many groups listed.

Two more:

The Chamber of Commerce's success rate? 6.9% They spent nearly $33 million.

American Future Fund, which has ties to the Koch brothers? 5.57% success rate, and nearly $24 million spent.