Super PAC Barrage Coming To House Races Across The Country
Source: Huffington Post
WASHINGTON -- The U.S. Chamber of Commerce reported an investment of $4 million to help 10 Republican congressional candidates in California and Illinois.
The advertisements all begin with a 10-second clip of Darlene Miller, the winner of the Chamber's Small Business of the Year in 2008, explaining that uncertainty over taxes and health care is preventing her from hiring more workers. Then they shift to nearly identical attacks on their intended Democratic targets, criticizing higher taxes, cuts to Medicare, health care reform and high energy costs.
The Chamber ad blitz heralds the beginning of the coming crush of third-party advertising directed at House races. Super PACs, unions, trade associations and non-profits already have spent $39 million since June on general election campaign efforts, ahead of their pace in the previous election. Over the next 30 days, these groups will spend between double and triple that amount just in House races.
This is where the big money flooding the 2012 election due to the Supreme Court's Citizens United decision will make its biggest splash. As commentators lament the seeming lack of impact big money has had on the presidential race, down-ballot races where candidates rarely see $10 million in contributions will be the ones feeling the full impact of the new campaign finance world.