Report: Romney Launches $4.5 Million Ad Buy In Eight Swing States

Source: TPM

As the Democratic convention wraps up Thursday, the Romney campaign is preparing to launch a new round of ad buys worth $4.5 million in eight swing states, according to NBC News.

NBC News pegs his ad spending at roughly $1 million in Florida, Ohio and Virginia; $600,000 in North Carolina and additional funds in Colorado, Iowa, Nevada and New Hampsire.

Two Romney spokespersons declined requests from TPM to confirm or dispute the figures. One said the campaign does not discuss ad buys.

The news comes alongside a report that the Romney campaign and his allies have pulled their ads from the battleground states of Michigan -- the candidate's home state -- and Pennsylvania.

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Read more: http://livewire.talkingpointsmemo.com/entry/report-romney-launches-45-million-ad-buy-in

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Link to the NBC story:

http://firstread.nbcnews.com/_news/2012/09/06/13706586-romney-going-back-on-air?lite

His campaign went dark on television 11 days ago, but today it booked $4.5 million (so far) in TV ads in eight battleground states today, according to NBC News and ad-tracker SMG Delta.

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The states seeing the biggest spending in this buy round are Virginia, Ohio, and Florida with about $1 million each.

Also notably, Romney is spending about $600,000 in this buy on North Carolina, a state most analysts see as beginning to trend toward Romney, but close enough that he may have to spend money here.

The other states he will be up in with this buy – Colorado, Iowa, New Hampshire, and Nevada.

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