General Motors Says Facebook Ads Ineffective, Pulls Campaign From Site Ahead Of IPO

[kpete]

Source: Huffington Post

General Motors Says Facebook Ads Ineffective, Pulls Campaign From Site Ahead Of IPO


General Motors has decided to pull its advertising campaigns from Facebook, saying their paid ads had little effect on customers, the Wall Street Journal reports, citing "people familiar with the matter."

The move comes just days ahead of Facebook's initial public offering on Friday. The company's shares are expected to be valued at around $38, making the company poised to be worth up to $100 billion.

GM spokesman Pat Morrissey said the automaker is reassessing its Facebook advertising, but that the review is part of a regular analysis the automaker conducts on where its advertising dollars are spent most effectively.

"We look at this with all media outlets, we look at the effectiveness," he said. "We move money around to various outlets."

Read more: http://www.huffingtonpost.com/2012/05/15/general-motors-advertising-facebook_n_1518862.html

[grantcart]

1. lol well that's my impression as well.

[Sherman A1]

2. Interesting

one would have to take into account the advertising that GM did, in terms of style and such, but it may be a case of it works for some & not for others.

[exboyfil]

3. I can only think of one car commercial that influenced my buying decision

I loved the Buick Skyhawk commercials of the late 1970s/early 1980s. If I ever wanted anything from a car commercial, it was that car.

When I finally did graduate from college and work 8 months, I had enough money to put a down payment on my first car (this was in 1985). I looked at the Skyhawk. I also saw that the Chevy Cavalier was a $1K or more cheaper. I went with the Cavalier and have had no regrets.

Maybe the commercials did get me into the GM showroom. Four of five of my family's vehicles have been GM.

[SemperEadem]

4. any ad on facebook reminds me not to do business with them

if I want to see ads and commercials, I'd watch television.

I use firefox to keep the ads from running on youtube. Like I said, if I wanted to watch commercials, I'd be watching television.

[Papagoose]

5. We all hate the ads, but it's those ads that keep YouTube free

Advertising is how these business make money...blocking ads can lead free websites to start charging for content.

[SemperEadem]

8. I don't need facebook so badly that I would pay for it

I hate adverts more than I like free facebook.

[ChairmanAgnostic]

9. whereas most people just tolerate facebook these days. This IPO is about 3 yrs too late.

That price is ridiculous and will fall within a month after the sale.

[Jerry Frey]

6. good move

GM: the real economy. Facebook: the ersatz economy.

Mark Zuckerberg, the face behind Facebook, is worth billions, at age 27. He controls an amount of wealth unimaginable even to John D. Rockefeller in the heyday of unregulated greed: monopolies.

http://napoleonlive.info/economics/middle-class-economy-21st-cen/

[JFreitas]

7. Unregulated greed

"...the heyday of unregulated greed.."

That would be today, right? It's hard to imagine more unregulated than now, at least in practice..